The Licensing Letter

Beanstalk

Beanstalk to Manage Licensing For Yvonne Ellen London

By Allison Watkinson TLL Reporter Yvonne Ellen London has appointed the Beanstalk brand management agency to extend its international licensing program into new product categories. Created by artist and designer Yvonne Fisher, Yvonne Ellen London is a British lifestyle brand that offers a portfolio of hand-drawn illustrations and prints with a vintage-inspired artistic … [Read more...] about Beanstalk to Manage Licensing For Yvonne Ellen London

Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova

WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

By Allison Watkinson TLL Reporter WK Kellogg has partnered with Thomas' Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels. The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog's Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels.  “As the most important meal … [Read more...] about WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

By Allison Watkinson TLL Reporter Beanstalk has appointed long-standing employee, Ian Joynson, as the new managing director of the agency's UK office. In his new role at the company, Joynson will be responsible for managing Beanstalk's UK-based client accounts as well as overseeing the agency's  operations across the EMEA territories. Joynson will also work alongside … [Read more...] about Who’s News: Beanstalk Appoints Ian Joynson as its UK Managing Director

BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements 

By Allison Watkinson TLL Reporter The BEAM Be Amazing health brand has expanded its partnership with Dole Food Company to introduce Dole Whip flavored powder supplements. The new co-branded supplement line includes a Dole Whip Strawberry Vegan Protein Powder and a Dole Whip Pineapple Pre-Workout Powder. "With the success of our first flavor collaboration with Dole, our … [Read more...] about BEAM Be Amazing Introduces Dole Whip Inspired Health Supplements 

Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo

By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and  roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo

Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative

By Allison Watkinson TLL Reporter The Italian lifestyle brand, Tonino Lamborghini, has appointed Beanstalk to expand its international  licensing and brand extension program. Beanstalk is a global licensing agency that specializes in brand expansion digital media, manufacturer representation, cultural intelligence, partnership negotiation, legal services and more. The Beanstalk … [Read more...] about Tonino Lamborghini Appoints Beanstalk as its Global Licensing Representative

Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand

By Allison Watkinson TLL Reporter Hi-Chew has appointed the Beanstalk licensing agency to extend its fruit candy brand into new product categories.Beanstalk is a global brand extension licensing agency that works alongside its clients to develop licensed products and services.The agency offers a wide range of services such as licensing representation, cultural intelligence, … [Read more...] about Beanstalk Named Global Licensing Agency for Hi-Chew Candy Brand