By Gary Symons TLL Editor in Chief Leading global licensing agency Beanstalk has just been appointed to represent the historic Ritz Paris hotel brand. Ritz Paris is one of the world's most famous hotels since it was founded and built by the legendary César Ritz more than 125 years ago. The hotel is so synonymous with glamor and opulence that the very name “Ritz” has … [Read more...] about Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal
Beanstalk licensing
Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
By Allison Watkinson TLL Reporter Classy homewear chain Crate & Barrel is releasing a new kitchen collection with chef, host, and cookbook author Eric Adjepong. The collection, brokered by Beanstalk, was inspired by Eric’s Ghanaian roots and New York City hometown aesthetic, bringing his passion for cooking and entertaining to customers’ homes. With over 60 pieces … [Read more...] about Beanstalk and Chef Eric Adjepong Launch Crate & Barrel Kitchen Gear
Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
TLL Staff Canadian fitness enthusiasts can now enjoy protein shakes with the great taste of Kellogg's Frosted Flakes and Froot Loops. Six Star Pro Nutrition and Kellogg’s cereal flavors have teamed up to create the ultimate athlete’s dream: Kellogg’s Frosted Flakes and Kellogg’s Froot Loops flavored SIX STAR 100% Whey Protein Plus. This partnership also allows Team … [Read more...] about Six Star Protein Shakes in Canada Feature Flavors From Kellogg’s Cereals
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
Ubisoft Tags Tinderbox To Rep Top Video Games
The acclaimed French video game company Ubisoft says it has engaged Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games