By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Beanstalk licensing
Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing
Ubisoft Tags Tinderbox To Rep Top Video Games
The acclaimed French video game company Ubisoft says it has engaged Tinderbox to represent top selling games Just Dance and Far Cry for licensing across Europe. Tinderbox is the digital division of the global licensing firm Beanstalk, and says its brief includes extending the brands of these two popular games into other categories. “We are thrilled to be partnering with … [Read more...] about Ubisoft Tags Tinderbox To Rep Top Video Games