TLL Staff People of Play (POP), a division of The Toy Association, has named Shannon Swindle as its new Director. POP says Swindle brings deep experience and a passion for the toy and game industry to the role. Previously, Swindle served as Inventor Relations Manager for Games at Moose Toys. There, she successfully licensed 18 games over the past two years, including … [Read more...] about Who’s News: People of Play Welcomes Shannon Swindle as New Director
brand licensing
NFL Extends Nike Partnership Through 2038
By Gary Symons TLL Editor in Chief Nike has successfully negotiated a massive, 10-year expansion of its already lengthy partnership with the National Football League. The 12-year collaboration with the NFL is among the company's most important partnerships, and has also been a huge benefit to the league. The parties have now decided to eliminate any uncertainty … [Read more...] about NFL Extends Nike Partnership Through 2038
SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
By Gary Symons TLL Editor in Chief SmileyWorld, the brand that puts a smile on your face, is working with Budgy Smuggler to put a Smiley on your butt, and possibly your budgy. Budgy Smuggler is the swimwear company from Australia that was inspired by too much beer at a backyard party, and has become a top global brand. The company is known for its irreverent and … [Read more...] about SmileyWorld and Budgy Smuggler Put a Smile on Your Face … and Your Butt
Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings
Gibson Guitar Fraud Shows Importance of Brand Protection Technology
By Gary Symons TLL Editor in Chief The recent seizure of 3,000 fake Gibson guitars highlights the need for IP security measures, says JPatton Business Development Manager Franco Diaz. The counterfeit guitars, had they been genuine, would have been worth $18.7 million, which would put a sizeable dent in the revenues of the legendary American guitar producer. "Brand owners … [Read more...] about Gibson Guitar Fraud Shows Importance of Brand Protection Technology
Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Boutique Licensing Agency Cuesta Joins Forces with Trailblazing Lifestyle Brand to Expand Representation Across New Product Categories TLL Staff Cuesta Licensing, a boutique agency renowned for fostering partnerships that celebrate creativity and cultural representation, is proud to announce its new collaboration with Mah Melanin, the pioneering Black-owned lifestyle brand … [Read more...] about Cuesta Licensing Partners With Mah Melanin on Culturally Inspired Products
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
Homesick Creates Candle That Smells Like KFC Fried Chicken
By Gary Symons TLL Editor in Chief If you're hungry for a scented candle, or just plain hungry, Homesick Candles has a new candle that smells like a KFC Bucket of Chicken. As well, Homesick has come up with a side dish to go with it, namely a scented candle with the aroma of KFC's Buttery Biscuits. Can the KFC French Fries Candle be far behind? I was particularly … [Read more...] about Homesick Creates Candle That Smells Like KFC Fried Chicken
Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
By Gary Symons TLL Editor in Chief The licensing powerhouse Barbie has just inked deals for a Barbie-themed 'StreamHouse' with Verizon, and a licensed doll likeness of prima ballerina Maria Tallchief. Barbie's collaboration with Verizon is the brand's first, and will see the iconic character's DreamHouse transformed into a StreamHouse, demonstrating Verizon's range of … [Read more...] about Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’
Products of Change Conference 2024 Provided Hope for a Sustainable Future
Submitted by Products of Change On Wednesday, November 6, the retail and brand licensing community assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. Notable industry heavyweights in attendance included the BBC, Penguin Random House, Paramount, Warner Bros, Mattel, Universal Music … [Read more...] about Products of Change Conference 2024 Provided Hope for a Sustainable Future