TLL Staff PEEPS has announced 11 licensing partnerships for spring 2026, extending the marshmallow candy brand into food, beverage, fashion, home goods and jewelry categories. The collaborations, which roll out between February and March, represent an expansion of the brand's licensed product strategy beyond its core confectionery business. The partnerships target multiple … [Read more...] about Take a Peep at the 11 New Licensing Partners for PEEPS
brand licensing
Guinness Marks St. Paddy’s Day With Bagels and Irish Events
By Gary Symons TLL Editor in Chief Guinness has launched a month-long St. Patrick's Day campaign featuring a licensed food collaboration with PopUp Bagels and community programming across multiple U.S. cities. The Irish beer brand, which describes itself as the fastest-growing beer in American bars and restaurants, is extending its traditional single-day St. Patrick's Day … [Read more...] about Guinness Marks St. Paddy’s Day With Bagels and Irish Events
Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
By Gary Symons TLL Editor in Chief Earthbound has plenty of raisins to celebrate as it has been named the exclusive licensing agency for Sun-Maid Growers of California. It's the second new client announcement for Earthbound this week, as the agency was also named the exclusive licensing agency for Newman’s Own, the food brand founded by actor Paul Newman that donates … [Read more...] about Sun-Maid Taps Earthbound Brands as Exclusive Licensing Agency
WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. The partnership marks the second collaboration between the two companies, following the release of a Hot Wheels Racing line in November 2025. The collection arrives … [Read more...] about WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken
Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you "smell like a hero." Now, it's Johnsonville Sausages flavored with Dr Pepper. Next, maybe a soda that tastes like sausages? The partners in this latest, and highly unlikely joint venture say they are … [Read more...] about Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?
Polaroid Appoints IMG Licensing as Global Licensing Agency
By Gary Symons TLL Editor in Chief A ‘fast developing’ story this morning, as Polaroid says it has appointed IMG Licensing as its global licensing agency. Polaroid is, of course, the instant photography brand that revolutionized photography, developing the first ‘instant photographs’ from a commercially available camera in 1948. The company announced it has now … [Read more...] about Polaroid Appoints IMG Licensing as Global Licensing Agency
Dockers Expanding in Latin America and Caribbean With IAC Deal
By Gary Symons TLL Editor in Chief Is the next fashion trend in Latin America and the Caribbean going to be khakis and chinos? Authentic Brands is betting on it, and has taken a big step in its mission to expand its Dockers brand in Latin America and the Caribbean. The company says it has signed a long-term strategic partnership with International Apparel Corporation (IAC) … [Read more...] about Dockers Expanding in Latin America and Caribbean With IAC Deal
Licensing Expo Returns With Focus on Sports and Fashion
By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Paladone Expands NBCUniversal License to the United States
TLL Staff The global giftware company Paladone announced the expansion of its licensing agreement with NBC Universal, securing rights to bring its range of trend-led pop culture products to the United States for the first time. Under this expanded agreement, Paladone will develop and distribute a diverse collection of lifestyle and gifting products celebrating beloved NBC … [Read more...] about Paladone Expands NBCUniversal License to the United States
Early Bird Registration for Licensing Expo 2026 Ends January 31
TLL Staff There's just a few weeks left to take advantage of Early Bird registration discounts for Licensing Expo 2026. Organizer Informa Markets says early registration will end on January 31 for this year's Expo, which returns to the Mandalay Bay resort from May 19–21. Licensing Expo 2026 is expected to bring together 5,000-plus brands for opportunities to engage with … [Read more...] about Early Bird Registration for Licensing Expo 2026 Ends January 31