The Licensing Letter

brand licensing

Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings

By Allison Watkinson TLL Reporter Free Rein Coffee and Stetson have announced a collaborative partnership for two limited-edition, co-branded Cowboy Coffee Kits. Available in either Ground Beans or Pod versions, each Cowboy Coffee Kit features a unique coffee blend called Trailblazer that is packaged in an exclusive gift set that contains two locally-crafted ceramic … [Read more...] about Free Rein x Stetson Cowboy Coffee Puts the Yee-Haw in Your Mornings

Laura Ashley and Gecko Jewellery Partner for Heritage Collection

By Allison Watkinson TLL Reporter The Laura Ashley brand has partnered with Gecko Jewellery for a licensed collection based on heritage designs from the Laura Ashley archive. Developed by Gecko Jewellery's in-house design team, the Laura Ashley jewellery collection features three distinct product lines that offer a diverse range of necklaces, earrings, bracelets and … [Read more...] about Laura Ashley and Gecko Jewellery Partner for Heritage Collection

EU Launches Counterfeiting Investigation of Temu

By Gary Symons TLL Editor in Chief The European Union has launched a formal investigation of counterfeit goods being sold on the Chinese shopping website Temu. The regulatory move comes amid concerns that Temu, a lower-price rival to the e-commerce leader Amazon, is failing to halt the onling sale of illegal products. The investigation was launched on October 31, with the … [Read more...] about EU Launches Counterfeiting Investigation of Temu

TLL Reports Increases in Reader and Ad Engagement

TLL Staff The Licensing Letter has seen a massive uptick in both reader and advertising engagement, according to the company's head of advertising sales, Ingrid Dilschneider. "The growth our platforms have seen with open and click-through rates has been nothing short of phenomenal," Dilschneider said. "I've been in the marketing industry for a long time, and I haven't … [Read more...] about TLL Reports Increases in Reader and Ad Engagement

Magnolia Bakery’s Delicious Cannabis Licensing Deal

By Gary Symons TLL Editor in Chief The New York baking institution Magnolia Bakery has signed a deal with incredibles for a line of cannabis-infused chocolate treats. In other words, you can get the munchies and deal with the munchies at the same time! The new products will be sold through RISE Dispensaries in the states of New York and New Jersey. Incredibles is an … [Read more...] about Magnolia Bakery’s Delicious Cannabis Licensing Deal

Licensing Roundup: All the Deals Fit to Print For October

Deals We're Following:  Strawberry Shortcake x Crazy Aaron, Vlasic Pickle Balls, Stranger Things Jewellery, Light Fund Charity Submissions, Atari's New Retro Collectibles, Game Inventors' Conference, Dragon Ball Action Figures By TLL Staff Crazy Aaron Introduces First-Ever SCENTsory putty, with Strawberry Shortcake If you’re looking for a fun, nostalgic, and sensory-driven … [Read more...] about Licensing Roundup: All the Deals Fit to Print For October

Burger King France Launches Campaign With Miraculous and Ghostforce

By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce

Bed Bath & Beyond Returns in Strategic Partnership With The Container Store

By Gary Symons TLL Editor in Chief Bed Bath and Beyond, thanks to a strategic agreement with The Container Store, which has also struggled in recent years. Bed Bath and Beyond went out of business in 2023, but was then bought out by Beyond Inc., which is now investing $40 million in the Container Store as part of this strategic alignment. Beyond Inc. is a major player … [Read more...] about Bed Bath & Beyond Returns in Strategic Partnership With The Container Store

Brown Toy Box Launching STEAM Toys for Iyanu Series

By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with  Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series