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brand licensing

Who’s News: Victor Alvarino to Head Authentic Brands in Mexico

October 31, 2025

TLL Staff Authentic Brands Group has appointed Victor Alvarino as Senior Vice President, Head of Mexico. Alvarino will be tasked with growing Authentic's footprint in one of the region’s most dynamic and culturally rich markets. Authentic Brands Group (ABG) is among the world's top brand owners and a leading owner of sports, lifestyle and entertainment intellectual … [Read more...] about Who’s News: Victor Alvarino to Head Authentic Brands in Mexico

Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands

October 25, 2025

By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend.  As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands

Vermillio Lets IP Rights Holders Fight AI, With AI

October 22, 2025

By Gary Symons TLL Editor in Chief The threat of copyright infringement and IP theft has hit a new high with the introduction of generative AI. Every day, millions of images, songs, and videos are created by artificial intelligence, based on existing intellectual property. Somewhat surprisingly, the white knight coming to save the day is wielding the sword of AI … [Read more...] about Vermillio Lets IP Rights Holders Fight AI, With AI

Kellanova Expands Ongoing Partnership With Beanstalk

October 7, 2025

TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk

Hasbro Expands Women Innovators of Play Program for 2025

September 23, 2025

TLL Staff Hasbro has announced the return of its Women Innovators of Play program, with the 2025 event launching on October 9. The initiative, now in its third year, is designed to inspire women and girls to pursue careers in toys, games and creative industries. The free, 90-minute virtual event will feature leaders from Hasbro, Scopely, Amazon, Target, IDEO and other … [Read more...] about Hasbro Expands Women Innovators of Play Program for 2025

Authentic Brands Group Names New U.S. Operating Partners for Forever 21

September 21, 2025

TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21

See Who Won at This Year’s Licensing Awards

September 19, 2025

Article Submitted The winners of this year’s Licensing Awards were crowned on Tuesday, September 16, in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with Jakki Brown, managing director at Max Publishing (which owns and organises The Licensing Awards), … [Read more...] about See Who Won at This Year’s Licensing Awards

Products of Change Putting Sustainability in the Spotlight at BLE

September 17, 2025

By Gary Symons TLL Editor in Chief Products of Change (POC) is set to take center stage at Brand Licensing Europe (BLE) this October, spotlighting sustainability and innovation in the licensing industry through a series of talks, showcases and collaborations. The organization will host its “POC Power Hour” in the Networking Hub on Tuesday, October 7, bringing together … [Read more...] about Products of Change Putting Sustainability in the Spotlight at BLE

Cookbook Media to Guide ChuChu TV Expansion in North America

September 17, 2025

By Gary Symons TLL Editor in Chief ChuChu TV has appointed Cookbook Media as the brand's content and consumer products representative across North America. While not yet that well known in North America, ChuChu TV is among the world's most viewed YouTube channels for preschoolers, an entertainment sector that has seen incredible growth over the past decade. Founded … [Read more...] about Cookbook Media to Guide ChuChu TV Expansion in North America

Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection

September 12, 2025

TLL Staff  Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection

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