TLL Staff It's never too early to get ready for Licensing Expo, and registration has now opened for the most important show in the global licensing industry. Organizers announced they have opened registration for the 2026 Licensing Expo, which will be held May 19 to 21 at the Mandalay Bay Convention Center in Las Vegas. The annual trade show, produced by Informa’s Global … [Read more...] about Registration Now Open For Licensing Expo 2026
brand licensing
Licensing Roundup: Top Deals You May Have Missed
Entertainment: Govee Releases Zootopia 2-Themed Outdoor Lighting Kits Global smart-lighting innovator Govee is working with Walt Disney Animation Studios on a first-time collaboration tied to the upcoming film Zootopia 2, due in theatres November 26, 2025. The partnership features Govee’s outdoor lighting portfolio—including Permanent Outdoor Lights Prism, Curtain Lights Pro, … [Read more...] about Licensing Roundup: Top Deals You May Have Missed
WD-40 Brand Wipes Away the Competition—Now in Towel Form
By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form
Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
TLL Staff Authentic Brands Group has appointed Victor Alvarino as Senior Vice President, Head of Mexico. Alvarino will be tasked with growing Authentic's footprint in one of the region’s most dynamic and culturally rich markets. Authentic Brands Group (ABG) is among the world's top brand owners and a leading owner of sports, lifestyle and entertainment intellectual … [Read more...] about Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
By Gary Symons TLL Editor in Chief When it comes to restaurant brand licensing, Ari Freedman, CEO of Surge Brands, believes the opportunity is sizzling hot. Freedman isn’t just another brand exec talking up the latest food trend. As the son of licensing legend Mark Freedman, who famously launched the Teenage Mutant Ninja Turtles empire through Surge Licensing, … [Read more...] about Surge Brands: Why Licensing Is The Secret Sauce for Restaurant Brands
Vermillio Lets IP Rights Holders Fight AI, With AI
By Gary Symons TLL Editor in Chief The threat of copyright infringement and IP theft has hit a new high with the introduction of generative AI. Every day, millions of images, songs, and videos are created by artificial intelligence, based on existing intellectual property. Somewhat surprisingly, the white knight coming to save the day is wielding the sword of AI … [Read more...] about Vermillio Lets IP Rights Holders Fight AI, With AI
Kellanova Expands Ongoing Partnership With Beanstalk
TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
Hasbro Expands Women Innovators of Play Program for 2025
TLL Staff Hasbro has announced the return of its Women Innovators of Play program, with the 2025 event launching on October 9. The initiative, now in its third year, is designed to inspire women and girls to pursue careers in toys, games and creative industries. The free, 90-minute virtual event will feature leaders from Hasbro, Scopely, Amazon, Target, IDEO and other … [Read more...] about Hasbro Expands Women Innovators of Play Program for 2025
Authentic Brands Group Names New U.S. Operating Partners for Forever 21
TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21
See Who Won at This Year’s Licensing Awards
Article Submitted The winners of this year’s Licensing Awards were crowned on Tuesday, September 16, in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with Jakki Brown, managing director at Max Publishing (which owns and organises The Licensing Awards), … [Read more...] about See Who Won at This Year’s Licensing Awards