The Licensing Letter

Brandgenuity

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Alice + Olivia Debuts Shakespeare Fashion Collection

By Allison Watkinson TLL Reporter The Royal Shakespeare Company has partnered with Alice + Olivia for a licensed apparel collection inspired by Shakespeare's literary works. The collection includes a wide range of items such as velvet party dresses, lace bodysuits, tweed skirt-and-blazer sets, denim jackets, leggings, corsets, a full-skirted dress, ball gowns and … [Read more...] about Alice + Olivia Debuts Shakespeare Fashion Collection

Kona Ice Serves Up Some Cool Licensing with Brandgenuity

America's Top Shaved Ice Franchise Moving Into Food, Toy and Lifestyle Categories TLL Staff The shaved ice brand Kona Ice is moving into licensing, partnering with top agency Brandgenuity. The new partners say that despite summer coming to an end, the mobile food franchise's licensing activities are just starting to heat up. Kona Ice is the largest mobile food … [Read more...] about Kona Ice Serves Up Some Cool Licensing with Brandgenuity

Standard Fiber and Dr. Scholl’s Develop Bedding Collection

By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection

Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

By Allison Watkinson TLL Reporter Brandgenuity has secured a flavorful licensing collaboration between the Mike’s Hot Honey condiment brand and Bush's Beans. The partnership between the two brands has resulted in a sweet and spicy addition to Bush's Beans product portfolio called Bush’s Grillin’ Beans Hot Honey. “As two brands known for great flavor and bringing people together … [Read more...] about Bush’s Beans and Mike’s Hot Honey Launch Sweet & Spicy Collaboration

Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat

By Allison Watkinson TLL Reporter Saputo USA (SUSA) has debuted a licensed Montchevre goat cheese collaboration with Mike's Hot Honey at the Specialty Food Association’s Summer Fancy Food Show. Created in 2010 by Mike Hurtz, Mike's Hot Honey is an American condiment brand that uses 100% pure honey infused with real chili peppers. Mike initially sold the condiment in … [Read more...] about Mike’s Hot Honey Gives Montchevre Goat Cheese Some Sweet Heat

John Soules and Mike’s Hot Honey Bringing Some Sweet Heat

By Allison Watkinson TLL Reporter John Soules Foods has partnered with the nation’s #1 hot honey brand, Mike’s Hot Honey®, to create its new Hot Honey BBQ Chicken Bites.  John Soules Foods is a leading national producer of ready-to-eat and ready-to-cook chicken and beef products and is the #1 producer of chicken and beef fajitas in the U.S. Mike's Hot Honey is … [Read more...] about John Soules and Mike’s Hot Honey Bringing Some Sweet Heat

Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’

By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’

Brandgenuity Takes the Wheel as Licensing Agency for Nissan 

By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will be tasked with managing and accelerating growth across the current licensing program for Nissan’s brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan … [Read more...] about Brandgenuity Takes the Wheel as Licensing Agency for Nissan