By Gary Symons TLL Editor in Chief Authentic Brands Group has completed its second-largest acquisition, buying out the sportswear giant Champion from HanesBrands. ABG announced this week it has finalized the deal to acquire Champion, which generates close to $3 billion in annual revenue. Champion is a long-time leader in the sportswear segment, and is credited with … [Read more...] about Authentic Acquires Champion in Estimated $1.2 Billion Deal
Champion
HanesBrands Signs Agreement to Sell Champion Business to ABG
By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell Champion Business to ABG
Sesame Street Joins Blank Slate Art Platform
Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these … [Read more...] about Sesame Street Joins Blank Slate Art Platform