By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
Champion Athleticwear
Authentic Brands Agrees to Acquire Champion for $1.2 Billion
By Gary Symons TLL Editor in Chief Authentic Brands Group has signed a binding agreement to acquire the sportswear brand Champion Athleticwear. The deal will see ABG expanding its brand empire by purchasing Champion from HanesBrands. The move is a continuation of Authentic Brand's inexorable expansion of its sports, lifestyle, fashion, and entertainment … [Read more...] about Authentic Brands Agrees to Acquire Champion for $1.2 Billion