By Allison Watkinson TLL Reporter WildBrain has appointed experienced industry executive, Erin Morris, as its new VP of strategic global franchise and retail. In her newly created position at the company, Morris will be responsible for leading Wildbrain's global franchise development teams to expand key entertainment franchises such as Strawberry Shortcake and … [Read more...] about Erin Morris Appointed to Key Licensing Role With Wildbrain
character licensing
“Mama Mia!” Super Mario in Sweet Deal With Hershey
By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey
Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
TLL Staff In a creative collaboration with Universal Pictures, Lexus has revealed two custom-wrapped vehicles inspired by the beloved witches of Oz in the upcoming cinematic adaptation of Wicked. Set to make their debut at the green-carpet premiere on November 9 at the Dorothy Chandler Pavilion in Los Angeles, the eye-catching Elphaba TX and Glinda TX models channel the … [Read more...] about Lexus Unveils “Wicked”-Inspired Vehicles Ahead of Film’s Los Angeles Premiere
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
The Moomins Return in Video Game ‘Sky: Children of the Light’
By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’
Burger King France Launches Campaign With Miraculous and Ghostforce
By Allison Watkinson TLL Reporter Burger King France has launched a campaign featuring licensed characters from Miraculous and Ghostforce. The promotional campaign is a partnership with the brand owners, Miraculous Corp and Zag. “At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences … [Read more...] about Burger King France Launches Campaign With Miraculous and Ghostforce
Hugo Launches The Nightmare Before Christmas Capsule Collection
By Allison Watkinson TLL Reporter The Hugo brand has launched a licensed fashion collection, inspired by Disney's classic stop-motion animated film, The Nightmare Before Christmas. The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired … [Read more...] about Hugo Launches The Nightmare Before Christmas Capsule Collection
Who’s News: Miraculous Appoints Global Head of Consumer Products
By Allison Watkinson TLL Reporter Miraculous Corp has appointed Roz Nowicki as the company's global head of consumer products for the Miraculous franchise. In her new position at Miraculous Corp, Nowicki will be responsible for spearheading the company's expansion initiatives for the Miraculous IP across consumer products, gaming, promotions and live … [Read more...] about Who’s News: Miraculous Appoints Global Head of Consumer Products
Brown Toy Box Launching STEAM Toys for Iyanu Series
By Gary Symons TLL Editor in Chief Leading educational toy developer Brown Toy Box has announced a licensing partnership with Lion Forge Entertainment for their highly anticipated animated series Iyanu. The series, which is set to premiere on Cartoon Network and Max in 2025, is a superhero story with a difference, as it is set in the fictional African nation of … [Read more...] about Brown Toy Box Launching STEAM Toys for Iyanu Series