The Licensing Letter

character licensing

Care Bears Bring the Love to The Masked Singer

By Allison Watkinson TLL Reporter Cloudco says it’s thrilled that the Care Bears will grace the stage for the first time on the popular musical mystery show The Masked Singer. The Care Bears will make their debut on the hit FOX series during a special themed episode called “Care Bears Night,” airing tomorrow, March 11 (8:00–9:02 p.m (ET/PT). “We’re excited to share … [Read more...] about Care Bears Bring the Love to The Masked Singer

Care Bears Launched Major Expansion of Global Publishing

By Allison Watkinson TLL Reporter Cloudco Entertainment is ramping up its publishing strategy for the Care Bears brand through partnerships with major publishers, including HarperCollins, Scholastic, Running Press, and Penguin Random House. The expansion comes as the 45-year-old brand seeks to deepen connections with its multigenerational audience through books, … [Read more...] about Care Bears Launched Major Expansion of Global Publishing

Popeye Takes Up Digital Gardening on Solitaire Grand Harvest

By Gary Symons TLL Editor in Chief The mobile game Solitaire Grand Harvest now features an unusual new character in the form of Popeye ... the Farmer Man? You heard that right. The inveterate sailor who has been cruising the briny blue since 1929 turns landlubber as a character in the popular farming-slash-solitaire sim through May this year. The partnership between … [Read more...] about Popeye Takes Up Digital Gardening on Solitaire Grand Harvest

Spiralcute Appoints New Leadership Team to Drive Global Expansion

By Allison Watkinson TLL Reporter The award-winning Japanese character management agency Spiralcute has appointed a new senior leadership team to oversee its expanding global operations. The international team will be led by Kate Schlomann (pictured), who will report to Taro Morishima, Chief Executive Officer and President of Spiralcute International. Schlomann's franchise … [Read more...] about Spiralcute Appoints New Leadership Team to Drive Global Expansion

Dove and Pandora Get the Royal Treatment With Bridgerton

TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton

Skybound Announces a Superhuman Slate of Deals for ‘Invincible’

TLL Staff Skybound Entertainment is expanding the Invincible universe, unveiling a major slate of new licensed merchandise partnerships ahead of two high-profile releases in 2026. The creator-led entertainment company announced it has added 18 new domestic and international licensing partners to its Invincible program, timed to the debut of Invincible Season 4 on Prime Video … [Read more...] about Skybound Announces a Superhuman Slate of Deals for ‘Invincible’

Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals

TLL Staff Jack, Chrissy and Janet are back, both on TV screens and store shelves, as the series Three's Company is seeing a new surge of licensing activity. Brand owner DLT Entertainment is stepping up its licensing efforts around the classic sitcom Three’s Company, rolling out a broad slate of officially licensed merchandise spanning apparel, collectibles, calendars and home … [Read more...] about Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals

Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers

By Allison Watkinson TLL Reporter Ground Up and Sanrio are expanding their footwear licensing partnership with new Hello Kitty and Friends sneakers sold exclusively at Kids Foot Locker. The licensed sneaker design features art of well-known characters from the Sanrio franchise including Kuromi, My Melody, Cinnamoroll, Pompompurin and Hello Kitty herself. Alongside the Hello … [Read more...] about Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers