By Allison Watkinson TLL Reporter Spangler Candy has launched a partnership with Sanrio for a multi-category collection that combines Hello Kitty and Sweethearts branded candy. “This collaboration brings together two brands that are deeply embedded in pop culture and emotional connection,” said Spangler Candy marketing VP, Evan Brock. “Sweethearts has always been about … [Read more...] about Sweethearts and Sanrio Unite for Major Valentine’s Collaboration
confectionary brand licensing
Surge Brands Appointed Global Agent for Stuffed Puffs
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive worldwide licensing agent for the filled marshmallow company, Stuffed Puffs. Under the terms of the representation partnership, Surge Brands will develop a comprehensive licensing program for the confectionary brand. The agency will be seeking new Stuffed Puffs licensing partnerships … [Read more...] about Surge Brands Appointed Global Agent for Stuffed Puffs