By Allison Watkinson TLL Reporter The Westinghouse electricity and home appliance brand has named JRL Group as its exclusive brand licensing agency. “We are honored to be entrusted with the stewardship of such an iconic brand,” said JRL Group president, Andrew Lieb “Westinghouse represents a rare combination of heritage and relevance. Our goal is to translate that equity … [Read more...] about Westinghouse Names JRL Group as its Licensing Representative
Corporate brand licensing
WD-40 Brand Wipes Away the Competition—Now in Towel Form
By Gary Symons TLL Editor in Chief The brand that’s been loosening bolts and saving weekends for generations is now helping you clean up the mess afterward. WD-40 Company, in partnership with licensing agency Earthbound, just launched the brand's first-ever licensed product at SEMA, expanding the iconic brand beyond the can. The new line, developed with Caco Abbo … [Read more...] about WD-40 Brand Wipes Away the Competition—Now in Towel Form
Energizer and Jeep Partner on Rugged New Lighting Collection
By Gary Symons TLL Editor in Chief Energizer Holdings Inc. has partnered with the Jeep brand to launch a new collection of portable lighting products designed for outdoor enthusiasts. The Jeep x Energizer collection, available online and at select U.S. retailers, includes eight lighting products ranging from headlamps and lanterns to flashlights and keychain accessories. … [Read more...] about Energizer and Jeep Partner on Rugged New Lighting Collection
Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
Homesick Creates Candle That Smells Like KFC Fried Chicken
By Gary Symons TLL Editor in Chief If you're hungry for a scented candle, or just plain hungry, Homesick Candles has a new candle that smells like a KFC Bucket of Chicken. As well, Homesick has come up with a side dish to go with it, namely a scented candle with the aroma of KFC's Buttery Biscuits. Can the KFC French Fries Candle be far behind? I was particularly … [Read more...] about Homesick Creates Candle That Smells Like KFC Fried Chicken