By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5. The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand
Disney
Hasbro Not Toying Around With Gina Carano
By Gary Symons TLL Editor in Chief Talk about a rough week at the office. Toy giant Hasbro says it will no longer produce any toys featuring former Mandalorian star Gina Carano, who plays the part of the popular character Cara Dune. Carano was fired from her role in the hit Disney+ series after posting a series of controversial social media messages, she was dropped by her … [Read more...] about Hasbro Not Toying Around With Gina Carano
Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
The smartphone specialist tech accessory company Casetify is ringing in the New Year with a new collection of tech based on the beloved Disney character Mickey Mouse, who started it all. In collaboration with Disney, the company will be producing this year a wide range of cases and other accessories for iPhones, Samsung phones, AirPods, iPads, and Apple Watches. Included in … [Read more...] about Casetify Unveils Tech Accessories Based on Disney’s Mickey Mouse
Key Exec Ricky Strauss Leaves Disney
Deadline reports that Ricky Strauss, one of the key executives who launched Disney+ and former head of marketing for Walt Disney Studios, is leaving the company after nine years. The announcement was made internally through a memo obtained by Deadline, and Strauss also reportedly shared the news with his staff. The decision to leave comes as Disney has launched a full-scale … [Read more...] about Key Exec Ricky Strauss Leaves Disney
New Lego Sets Create Disney-based Art
It's said that a single picture is worth a thousand words, but in the case of the new Lego Art series, that single picture is also worth 2,658 plastic blocks. Danish building toy giant Lego is once more expanding its line of Lego Art kits with the addition of two Disney-themed, 2-D mosaics, featuring Mickey and Minnie Mouse. The kits are aimed at older Lego and Disney fans who … [Read more...] about New Lego Sets Create Disney-based Art
Who’s News Roundup: Week of Dec. 9
Bad Robot Tags Veteran Developer Michael Booth for New Video Game Studio The accomplished Bad Robot studio made a serious move this week, launching a video game division-Bad Robot Games—that will be guided by newly hired industry veteran Michael Booth as its General Manager and CEO Anna Sweet. Bad Robot, founded and led by renowned producer JJ Abrams, will now partner its … [Read more...] about Who’s News Roundup: Week of Dec. 9
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises
Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Plush toymaker Yogibo says its adding to its already successful line of Star Wars branded plush toys with two new products from the hit series The Mandalorian, streaming on Disney+ Season 2 of the Mandalorian depicts the title character's struggle to bring The Child (better known to kids globally as Baby Yoda) to the 'sorcerers' of The Jedi. On Nov. 23, Yogibo will be … [Read more...] about Yogibo Adds To Star Wars Collection With Mandalorian Offerings
Disney+ Partners with Globoplay in Brazil
Viewers in Brazil will now have access to Disney+ content thanks to an agreement between Disney and the Brazilian streaming company Globoplay. Under the agreement, Disney+ and Globoplay content libraries will both be made available as a single service once the offering is launched on Nov. 17. Brazilian customers will pay around $8 per month for the combined offering, but can … [Read more...] about Disney+ Partners with Globoplay in Brazil
Holly Hobbie Series Lands on Disney Channel in Latin America
Nov. 5, 2020 Latin American sales specialist Spiral International has secured a pan-regional deal with Disney Channel Latin America for the live action series, Holly Hobbie. The new music-driven series is produced by Aircraft Pictures and Holly Hobbie brand owner Cloudco Entertainment in association with Wexworks Media and includes two seasons of 10 episodes each. First … [Read more...] about Holly Hobbie Series Lands on Disney Channel in Latin America