By Gary Symons TLL Editor in Chief While the rest of us were chowing down on leftover turkey and napping on the in-law's couch in a tryptophan-induced coma, Hasbro and Lionsgate were busy inking a deal for the sale of Entertainment One. Hasbro announced on December 27 it had completed the sale to Lionsgate for $375 million in cash, with Liongate also assuming all current … [Read more...] about The Story Behind Hasbro’s Holiday Sale of Entertainment One
Entertainment One
Hasbro Sets Sail With Peppa Pig Cruise Special
By Allison Watkinson TLL Reporter Hasbro is releasing a new Peppa Pig toy set for its upcoming four-part Peppa Pig Cruise Special from the company's eOne studio. Produced by the animation studio Karrot and Entertainment One, the Peppa Pig Cruise Special follows Peppa and her family on a solar-powered tropical cruise ship adventure. The four-part series will be … [Read more...] about Hasbro Sets Sail With Peppa Pig Cruise Special
My Little Pony Stampedes Onto Netflix, Adds Toy Line
By Allison Watkinson TLL Reporter Hasbro's Entertainment One subsidiary is launching a new animated Netflix special called My Little Pony: Bridlewoodstock. The new special episode follows the Mane 5 characters as they work to recruit artistic talent for a music festival that takes place during Bridlewood’s annual Lumi-Bloom nature event. The special will debut … [Read more...] about My Little Pony Stampedes Onto Netflix, Adds Toy Line
A Tale of Two Toymakers Influences Their Content Goals
Hasbro Restructuring Eone, Mattel Creating More Content By Gary Symons TLL Editor in Chief The toy industry enjoyed a surprisingly strong year in 2020, despite and partly because of the COVID-19 pandemic, but that doesn't mean toymakers haven't faced serious challenges in their operations. Despite the strong year for toy sales overall, Hasbro has seen a drop in their share … [Read more...] about A Tale of Two Toymakers Influences Their Content Goals