By Allison Watkinson TLL Reporter RWS Global has appointed two senior leaders as the company continues to scale its entertainment production and operations for parks and destination partners worldwide. Kathy Bagshaw joins as Senior Advisor, Operations, where she will focus on strengthening operational delivery across major parks, including work with Merlin … [Read more...] about Who’s News: RWS Global Adds Kathy Bagshaw and AJ Gardner in Key Roles
Experiential licensing
Player One Opens First Ever emojiPlanet Entertainment Venue
By Gary Symons TLL Editor in Chief Player One Amusement Group has just opened the first-ever emojiPlanet entertainment venue, located in Tsawassen, British Columbia. The new facility is located in the Tsawwassen Mills facility, a major shopping centre a short drive from the Canadian port city Vancouver. The venue, located at 5000 Canoe Pass Way, is developed in a licensed … [Read more...] about Player One Opens First Ever emojiPlanet Entertainment Venue
Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
By Allison Watkinson TLL Reporter Build-A-Bear Workshop and Sanrio are expanding their Hello Kitty and Friends partnership to bring licensed experiences to new retail locations nationwide. The new locations are set to open at the American Dream shopping center in New Jersey and Mall of America in Minnesota beginning in early 2026. Each licensed Workshop offers a selection … [Read more...] about Build-A-Bear and Sanrio Build New Hello Kitty and Friends Workshops
Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
By Allison Watkinson TLL Reporter Kids Entertainment For Transport has partnered with Hasbro to launch a licensed Peppa Pig tourism experience called the Peppa Dubai Tour. Licensed by Hasbro and operated by Kids Entertainment, the experience takes passengers on a tour of Dubai’s major landmarks in a fully customized Peppa Pig tour bus. The licensed tour also features Peppa … [Read more...] about Hasbro and Kids Entertainment for Transport Launch Peppa Pig Dubai Tour
Falcon’s Beyond Names Jason Ambler Chief Content Officer
TLL Staff The experiential entertainment company Falcon’s Beyond Global has promoted Jason Ambler to the newly created position of chief content officer. Ambler will report directly to CEO Cecil D. Magpuri and collaborate closely with senior leaders across the company’s divisions, consisting of Falcon’s Creative Group (FCG), Falcon’s Beyond Destinations (FBD), and Falcon’s … [Read more...] about Falcon’s Beyond Names Jason Ambler Chief Content Officer
Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
Jardin d’Acclimatation Hosts Miraculous Summer Experience
By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience