By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Experiential licensing
Horrible Histories Comes to Leeds Castle for Easter Holidays
By Allison Watkinson TLL Reporter Rocket Licensing has secured an experiential licensing partnership to bring Horrible Histories to Leeds Castle. Taking place from April 5 to 21, the Horrible Histories Easter Escapades: The Knights’ Quest experiential activation is inspired by the Knights of Leeds Castle and the well-known entertainment franchise. "With its combination of … [Read more...] about Horrible Histories Comes to Leeds Castle for Easter Holidays
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership
Bing Goes Skiing with the Valli di Sole Tourism Board
By Allison Watkinson TLL Reporter Acamar Films has partnered with the Valli di Sole, Peii and Rabbi Tourism Board to feature its Bing children's series in a licensed skiing initiative. Facilitated by Maurizio Distefano Licensing, the partnership will bring the licensed characters, Bing and Flop, to three skiing parks within the Folgarida Marilleva area for a … [Read more...] about Bing Goes Skiing with the Valli di Sole Tourism Board
Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters
TLL Staff Disney Experiences is partnering with BBC Studios to bring the hit series Bluey to its resorts and cruise lines. Bluey follows the adventures of a loveable, inexhaustible blue heeler puppy who lives with her parents and little sister, Bingo. The series is celebrated for its humor, creativity, and heartwarming storytelling that resonates with children and adults … [Read more...] about Disney Expands “Bluey” Experiences Across Theme Parks, Cruises, and Theaters
Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
WBD Launches a Cohesive New Global Experiences Division
By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
Hidden Pigeon Company Up to Bat with New York Yankees Apparel
By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
Hasbro and Amazon Host Peppa Pig Dance Party Campaign
By Allison Watkinson TLL Reporter Hasbro and Amazon have announced a collaborative Peppa Pig 20th anniversary partnership for a global Peppa’s Dance Party campaign.Prominently featuring Peppa's newest single, the Piggle Wiggle, Peppa’s Dance Party will deliver a wide range of live in-person events and virtual play experiences for preschoolers and families across the globe. The … [Read more...] about Hasbro and Amazon Host Peppa Pig Dance Party Campaign
Stumptown Coffee and Laika Launch Coraline-Inspired Collab
By Allison Watkinson TLL Reporter Stumptown Coffee and Laika have partnered up for a Coraline-inspired collaboration that will include licensed products, themed menu items and in-person experiences. Founded in 2005, Laika is an animation and film production studio that specializes in producing high-quality animated films using a mixture of traditional stop-motion and 3D-CGI … [Read more...] about Stumptown Coffee and Laika Launch Coraline-Inspired Collab