The Licensing Letter

Experiential licensing

RWS Global Acquires Great Big Events, Launches New Sports Division

By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division

Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives

By Allison WatkinsonTLL ReporterRWS Global has appointed Veronica Hart as the newest member of its board of directors and Danielle Tanton as the company's director of business development.RWS Global is a live entertainment company that offers end-to-end services for a wide range of live events, exhibits and themed attractions.The company provides its event development and … [Read more...] about Who’s News: RWS Global Appoints Two Executives to Support Licensing Initiatives

emoji and Unis Technology Create ’emojiplanet’ Entertainment Centers

By Gary Symons TLL Editor in Chief Now, here's some news to put a smile on your face! 😃 The emoji company has just announced the development of emoji branded entertainment centers, under the brand name emojiplanet. The deal was brokered by Wildbrain CPLG, representing the emoji company, and Cronus Global, representing UNIS Technology. The landmark development is … [Read more...] about emoji and Unis Technology Create ’emojiplanet’ Entertainment Centers

Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park

By Allison Watkinson TLL Reporter Falcon’s Creative Group has been named master planner, attraction designer and creative guardian of the first-ever Dragon Ball theme park. Falcon's Creative Group is a division of Falcon’s Beyond Global, Inc. Unveiled at AnimeJapan on March 22, the Dragon Ball theme park experience will span over 500,000 square meters and will be a … [Read more...] about Falcon’s Beyond To Play Key Role in First-Ever Dragon Ball Theme Park

Sesame Street Is Literally Moving to the American Dream Entertainment Complex

By Gary Symons TLL Editor in Chief The next time someone asks me how to get, how to get to Sesame Street, I'll have an answer. It's over in New Jersey at the American Dream entertainment center. The big move for Sesame Street and its cast of characters is happening as American Dream and Sesame Workshop collaborate on a new 'Sesame Street Learn & Play Educational … [Read more...] about Sesame Street Is Literally Moving to the American Dream Entertainment Complex

Theme Parks Can Now License Experiential Tech From Falcon’s Beyond

By Gary Symons TLL Editor in Chief The experiential entertainment company Falcon’s Beyond Global, Inc. is now sharing its technology with other companies. The move marks a major shift in the company's growth strategy. Formally Falcon's Beyond created experiential entertainment offerings, including entire theme parks, usually in a partnership. Now, the company is offering … [Read more...] about Theme Parks Can Now License Experiential Tech From Falcon’s Beyond

iPlayCo Signs Deal For Angry Birds Experiential Attractions

By Allison Watkinson TLL Reporter IPlayCo has signed a licensing partnership with Rovio Entertainment for a new line of Angry Birds-themed experiential attractions. Angry Birds is a global entertainment brand which first launched in 2009 as a popular mobile game. Using its initial success, the brand expanded to include a wide range of licensed consumer products, … [Read more...] about iPlayCo Signs Deal For Angry Birds Experiential Attractions

McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans

By Allison Watkinson TLL Reporter McDonald's is launching a new anime and manga inspired WcDonald's promotional initiative that includes limited-edition products, packaging, animations, store events and more. "Anime is a huge part of today's culture, and we love that our fans have been inviting us into the conversation for years," said McDonald's USA CMO, Tariq Hassan. "The … [Read more...] about McDonald’s Launches WcDonald’s Promotion for Anime and Manga Fans

Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has announced a new collaboration with Tanseisha Co. to develop new themed entertainment experiences in Japan.“We are extremely honored to have Tanseisha at our side as a valued partner as we look to enter the Japanese market,” said Falcon’s Beyond Global CEO, Cecil D. Magpuri. “Tanseisha has a wealth of strong … [Read more...] about Falcon’s Beyond and Tanseisha Collaborate on Themed Japanese Entertainment

Falcon’s Beyond to Create Location-Based Attractions for Hershey’s

By Allison Watkinson TLL Reporter Falcon’s Beyond Global has signed a licensing agreement with The Hershey Company to create location-based attractions based on Hershey's brand portfolio. Hershey's is a multinational snack and confectionary company that owns the rights to more than 100 culinary brands in approximately 80 countries worldwide. The company's IP portfolio … [Read more...] about Falcon’s Beyond to Create Location-Based Attractions for Hershey’s