By Gary Symons TLL Editor in Chief Electronic Arts is celebrating the release of two of its blockbuster games, EA Sports FC and EA Sports NHL. EA has become known over the years as the top designer of sports-related games, covering the gamut from auto racing to American football, but globally, it's EA Sports FC that has become the company's top sports franchise. For many … [Read more...] about Electronic Arts’ Fan Base Explodes For Football and Hockey Games
FIFA licensing
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
FIFA has passed the ball to MDR Brand Management to handle its licensing and brand extension programs in Southeast Asia and China. The deal with FIFA—the international governing body of association football—will cover the long-term licensing programs surrounding all major FIFA tournaments, including FIFAe and the FIFA brand. The collaboration specifically focuses on licensing … [Read more...] about Sports Licensing: FIFA Appoints MDR For Licensing In Southeast Asia, China
EA Games Launches Revolutionary Tech For FIFA 2022
Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world's greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. … [Read more...] about EA Games Launches Revolutionary Tech For FIFA 2022