By Gary Symons TLL Editor in Chief This isn't technically a licensing story, but a new pop-up restaurant in Vancouver, Canada certainly does demonstrate the power of brands. The new eatery Brick Burger will open for two days, serving up food that is created in the shape and color of familiar LEGO bricks. It is not a licensed LEGO collaboration, however, as the organizers … [Read more...] about The New Canadian Eatery Inspired by LEGO Bricks
Food Licensing
TLL Feature: The Royalty Report a Delicious Take on Licensing
By Gary Symons TLL Editor in Chief It might be due to my own history as a broadcast journalist, but I’ve quickly become a fan of a new podcast, The Royalty Report, by licensing exec Peter Cross of Broad Street Licensing Group and marketing guru Trevor Graham. The premise is a bit like The Hot Ones, the popular interview podcast in which celebrities try to form halfway … [Read more...] about TLL Feature: The Royalty Report a Delicious Take on Licensing
Ocean Spray and Hershey Partner on Some Sweet Treats
By Allison Watkinson TLL Reporter Ocean Spray has partnered with The Hershey Company for a co-branded snack line made with real dried fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites. The new Hershey x Ocean Spray products will be available in both 5 oz. and 8 oz. resealable pouches for … [Read more...] about Ocean Spray and Hershey Partner on Some Sweet Treats
Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
By Allison Watkinson TLL Reporter The Tapatio hot sauce brand is releasing a new licensed consumer product called Tapatio Ketchup. The partnership for the hot sauce collaboration was brokered by Tapatio’s exclusive licensing agency, Brand Central. Brand Central is a global agency that provides market intelligence, brand extensions, manufacturer representation, … [Read more...] about Brand Central and Tapatio Unveil Spicy New Ketchup Collaboration
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Absolut and LiQ Combine for Liquor-Infused Ice Cream
By Allison Watkinson TLL Reporter Wildbrain CPLG's ASPIRE division has secured a licensing deal for The Absolut Company for a Malibu-flavored ice-cream by LiQ. LiQ is a Belgium-based ice-cream company that specializes in creating liquor-infused iced treats. The LiQ x Malibu Ice Pralines product contains ice cream infused with the coconut and white rum flavor of the … [Read more...] about Absolut and LiQ Combine for Liquor-Infused Ice Cream
Barratt Sweets Enters Sports Market in Deal With Bulk
By Allison Watkinson TLL Reporter Barratt Sweets is entering the sports market with a co-branded collection of protein and workout powders with the supplement manufacturer Bulk. “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk," said Barratt director, Russell Tanner. "Barratt has been a trusted and … [Read more...] about Barratt Sweets Enters Sports Market in Deal With Bulk
Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
By Allison WatkinsonTLL ReporterAbsolut Vodka has secured a licensing partnership with Heinz to release a limited-edition Pasta alla Vodka tomato sauce. “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles," said Pernod Ricard UK's Leanne Banks. "As the UK’s no.1 premium vodka, Absolut was Born to Mix, … [Read more...] about Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce
Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
By Allison Watkinson TLL Reporter Australian food manufacturer Green's has partnered with the Bega Group for a licensed Vegemite Choc Chunk Brownie baking mix. “We are incredibly excited to be partnering with everyone’s favorite spread Vegemite to launch Green’s Vegemite Choc Chunk Brownie," said Green’s Peta Allsopp. "Our baking team has expertly blended the mitey taste … [Read more...] about Food & Beverage: Licensed Vegemite Brownies an Unexpected Taste Treat
Food Licensing: Perfetti x Kinrise Deal For Chupa Chup Flavored Popcorn
By Allison Watkinson TLL Reporter Asembl has brokered a deal between Perfetti Van Melle and Kinrise Snackfood for a co-branded product featuring the Chupa Chups and Poppin popcorn brands. A part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, FMCG and lifestyle. The agency works with global brand owners, retailers … [Read more...] about Food Licensing: Perfetti x Kinrise Deal For Chupa Chup Flavored Popcorn