By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
Footwear licensing
Crocs and Jazwares Release Squishmallows Footwear Collection
By Allison Watkinson TLL Reporter Jazwares and Crocs have partnered for a licensed collection of Squishmallows-inspired Crocs shoes and Jibbitz charms. “This partnership brings together two iconic brands that are passionate about celebrating the spirit of fandom," said Crocs’ VP, Matias Infante. "Like Crocs, Squishmallows has become a beloved staple for those seeking style and … [Read more...] about Crocs and Jazwares Release Squishmallows Footwear Collection
Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
By Allison Watkinson TLL Reporter Cadillac has partnered with the Surgeon footwear brand for an exclusive collection of Cadillac-inspired custom sneakers. Each Surgeon sneaker style in the collection is directly inspired by the electric vehicle models in Cadillac’s luxury automobile portfolio. This includes inspiration from Cadillac models like the Lyriq, Celestiq, Optiq and … [Read more...] about Cadillac Teams Up with Surgeon for Exclusive Sneaker Collection
Crocs Announces New Pokemon-Themed Classic Clogs Collection
By Allison Watkinson TLL Reporter Pokémon and Crocs are launching a new Pokemon-themed Crocs classic clog pack. The licensed Crocs collection features the distinct colors and imagery from the popular Gen-1 Pokemon characters: Gengar, Charizard, Snorlax, and Jigglypuff. The Gengar version comes in a dark purple hue with graphics that mimic the ghost-type Pokémon’s mischievous … [Read more...] about Crocs Announces New Pokemon-Themed Classic Clogs Collection
Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
By Allison Watkinson TLL Reporter Zappos has teamed up with Rover to launch a co-branded online footwear shop that's designed specifically for dog walkers. The partnership between Zappos and Rover was brokered by the media relations, marketing and licensing agency, Small Girls PR, on behalf of the Zappos retail company. “This partnership was a fantastic example of our brand’s … [Read more...] about Zappos and Rover Launch ‘Dog Walker Approved’ Shoe Shop
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison WatkinsonTLL ReporterPringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor."Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing lead, Mauricio … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
By Allison Watkinson TLL Reporter Authentic Brands Group (Authentic) has officially announced its acquisition of the American footwear brand Sperry this week. Sperry is an American heritage brand that has been manufacturing high-quality casual footwear for more than 90 years. As part of the acquisition, the ALDO Group has been appointed as the exclusive North American … [Read more...] about Authentic Brands Puts Best Foot Forward With Acquisition of Sperry
Perry Ellis Expands on ACI Partnership For New Footwear Line
Perry Ellis International is releasing a new footwear line for its Original Penguin brand, with the help of ACI International. Perry Ellis and ACI have been partners for 16 years, and this agreement marks an important expansion, adding the footwear line for the Original Penguin apparel brand. ACI International is a leading manufacturer and marketer of footwear in the US and … [Read more...] about Perry Ellis Expands on ACI Partnership For New Footwear Line
Designer Brands Launches First-Ever Footwear Line For Le TIGRE Brand
By Allison WatkinsonTLL ReporterDesigner Brands has launched a new footwear line for the NYC streetwear brand Le TIGRE. Designer Brands, Infinity Brands and Hilco Global hold equal ownership interests in the Le TIGRE brand.Designer Brands will exclusively design and produce Le TIGRE footwear for distribution through DSW and The Shoe Company's direct-to-consumer stores and … [Read more...] about Designer Brands Launches First-Ever Footwear Line For Le TIGRE Brand
CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection
By Allison WatkinsonTLL ReporterCHEETOS Mac 'N Cheese has partnered with macramé artist Coral Castillo for a limited-edition fashion collection.The CHEETOS Mac 'N Cheese x Coral Castillo MAC'ramé Collection includes MAC-Top Sneakers and a Fanny MAC waist bag.The items are available in orange, green and red colorways that are inspired by the Bold & Cheesy, Cheesy Jalapeño, … [Read more...] about CHEETOS Mac ‘N Cheese and Macramé Designer Coral Castillo Launch Cheesy New Collection