By Allison Watkinson TLL Reporter Coca-Cola and Oreo have launched a co-branded licensing partnership that features limited-edition products, digital experiences and in-person promotions. The collaborative licensing partnership includes exclusive food & beverage products, a musical Bestie Mode digital experience with Spotify and a themed mechandise collection with … [Read more...] about Coca-Cola and Oreo Launch Bestie Mode Collaboration
Forever 21
Forever 21 Launches Fashion Collection Based on Rebel Moon
By Allison Watkinson TLL Reporter Forever 21 has launched a limited-edition fashion collection based on the sci-fi fantasy film, Rebel Moon - Part One: A Child of Fire. “We are thrilled to be working with our partners at Netflix to introduce a true high fashion collection inspired by the aesthetics, artwork and costumes of Rebel Moon, their biggest release to date,” said … [Read more...] about Forever 21 Launches Fashion Collection Based on Rebel Moon
Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
By Gary Symons TLL Editor in Chief Above photo by Hans Olav Lien SHEIN and Authentic Brands Group have announced a major strategic partnership involving the US fashion brand Forever 21. The deal is between SHEIN and SPARC Group Holdings II LLC, which is the direct parent company for Forever 21, and combines one of the world's leading online retailers with one of the … [Read more...] about Mergers: SHEIN Buys Interest in Forever21 Parent Company SPARC
Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
By Gary Symons TLL Editor in Chief The fashion retailer Forever 21 has launched a new collaboration with Barbie, creating physical and virtual fashion lines for summer. Co-designed by Mattel and Forever 21, the Forever 21 x Barbie exclusive capsule was available for early access shopping on the Forever 21 mobile app on May 16, and hit the shelves at select Forever 21 … [Read more...] about Forever 21 and Barbie Go Back to the Metaverse for Summer Collection
Forever 21 Launches First Metaverse-Tested Fashion Collection
By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection
Disney Dresses Up with Fashion
If you think Disney licensing is all about mass merchant toys and T-shirts, think again. Fast fashion retailer Forever 21 this week rolls out a limited-edition Disney Pixar capsule collection of women's, men's and kids's clothing and accessories that feature character portraits of Buzz Lightyear, Woody, Dory, Nemo, Mike Wazowski and others along with phrases that play off the … [Read more...] about Disney Dresses Up with Fashion