By Allison Watkinson TLL Reporter Give Back Beauty (GBB) has signed an agreement with Angelini Industries to acquire its AB Parfums company. Initially founded in 2013 as Angelini Beauty, AB Parfums specializes in creating, developing, marketing and distributing fragrances for wholly-owned brands and licensed properties. “Our priority as entrepreneurs is to grow and … [Read more...] about Give Back Beauty Signs Acquisition for AB Parfums
Fragrance Licensing
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Esquire and Michael Mulal Create Literary Fragrance Collection
By Allison Watkinson TLL Reporter The Esquire media brand has launched a licensing partnership with Michael Malul for a line of masculine fragrances based on American literature. "Collaborating with Esquire on this line of fragrances has been rewarding from start to finish," said Michael Malul CEO, Hanan Malul. "We had the pleasure of diving into Esquire's incredible history, … [Read more...] about Esquire and Michael Mulal Create Literary Fragrance Collection
Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines
By Allison Watkinson TLL Reporter Dolly Parton and ScentBeauty are continuing their licensing partnership with new fragrance product releases for the holiday season. “I am so happy about the embrace we’ve had with our Scent From Above fragrance launch last year,” said Parton. “That success has allowed me to experiment with new scents and bring different, inspiring … [Read more...] about Sweet Smell of Success Leads to New Dolly Parton Fragrance Lines