By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
IMG
IMG and Le Mans Extend Global Licensing Agreement
By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Devolver Digital Appoints IMG for Fall Guys Licensing
By Allison Watkinson TLL Reporter Devolver Digital has appointed IMG as its exclusive licensing representative for the Fall Guys across the Middle East, Africa, Brazil and Europe, excluding Italy. Under the terms of the multi-year representation agreement, IMG will work closely with the teams at Devolver Digital and Epic Games to further expand the Fall Guys brand through a … [Read more...] about Devolver Digital Appoints IMG for Fall Guys Licensing
Casely Launches Second Art-Inspired Collection with Van Gogh Museum
By Allison Watkinson TLL Reporter Casely is continuing its licensing partnership with the Van Gogh Museum with a new collection of limited-edition phone cases. The licensed phone case collection features artistic works from Vincent Van Gogh, as well as a France-inspired piece by Pierre Bonnard. "We are thrilled to continue our partnership with the Van Gogh Museum and bring … [Read more...] about Casely Launches Second Art-Inspired Collection with Van Gogh Museum
Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents
By Allison Watkinson TLL Reporter Banijay Kids & Family has appointed three new licensing sub-agents to represent the Mr. Bean entertainment brand and character IP. IMG will be responsible for representing Mr. Bean throughout Japan, South Korea and South East Asia. Spacetoon Licensing will manage Mr. Bean's licensing program, including live show rights, in the Middle East. … [Read more...] about Banijay Kids & Family Boosts Mr Bean with Additional Licensing Agents
Keanu Reeve’s BRZRKR Comic Series Launches Epic Merchandise Partnerships
By Allison Watkinson TLL Reporter The BRZRKR comic series by Keanu Reeves and Matt Kindt has announced new licensed product lines ahead of this year's San Diego Comic-Con. BRZRKR is an epic fantasy adventure series that follows a half-mortal, half-god warrior as he fights to discover the reasons behind his endless blood-soaked existence and how he can finally end his 80,000 … [Read more...] about Keanu Reeve’s BRZRKR Comic Series Launches Epic Merchandise Partnerships
Loyalty Brand Products Announces Norman Rockwell Accessory Collection
By TLL Staff In a deal brokered by IMG, Loyalty Brand Products has partnered with the Norman Rockwell Family Agency to launch a licensed Norman Rockwell accessory collection.The collection is inspired by the works of 20th century Americana artist Norman Rockwell. Rockwell was best known for his artistic works such as Rosie the Riveter, as well as extensive paintings depicting … [Read more...] about Loyalty Brand Products Announces Norman Rockwell Accessory Collection
IMG a Good Fit As New Licensing Agency For Tetris
By Allison Watkinson TLL Reporter The Tetris Company has appointed IMG as its international licensing representative for merchandise ahead of the Tetris gaming brand's fortieth anniversary this year. The amended agreement extends The Tetris Company and IMG's existing licensing partnership in Asia and Brazil to include additional regions across North America and … [Read more...] about IMG a Good Fit As New Licensing Agency For Tetris
NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
By Allison Watkinson TLL Reporter The Okay Bears NFT brand has partnered with Zara to launch its first officially licensed apparel collection.The licensed Okay Bears x Zara fashion collection includes branded t-shirt designs adorned with iconography and images from Okay Bears NFTs.The licensing deal with Zara was facilitated by Okay Bears’ exclusive licensing agency IMG, in … [Read more...] about NFT Licensing: Okay Bears Launches T-Shirt Collection with Zara
IMG Launches Spicy New Partnership With Tabasco Hot Sauce
By Allison Watkinson TLL Reporter The McIlhenny Company has appointed IMG as its global licensing agency for its Tabasco hot sauce brand. A subsidiary of Endeavor, IMG is a global company that provides a wide range of services for the sports, entertainment and licensing industries. Its offered services include brand management, event organization, licensing representation, … [Read more...] about IMG Launches Spicy New Partnership With Tabasco Hot Sauce