By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
IMG Licensing
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
IMG and Le Mans Extend Global Licensing Agreement
By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
IMG Named as First Ever Global Licensing Agency for L’Equipe
By Allison Watkinson TLL Reporter The L'Équipe sports media brand has signed a multi-year agreement that names IMG as its first global licensing representative. "I am proud and delighted to announce our partnership with IMG for the development of our licensing programme," said L’Équipe director, Emilie Montané. "This strategic alliance with IMG, a global leader in sports … [Read more...] about IMG Named as First Ever Global Licensing Agency for L’Equipe
Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
By Allison Watkinson TLL Reporter The global fashion brand, Claire's Holdings, has appointed IMG as its exclusive worldwide licensing representative. Claire's Holdings is a global fashion brand and retail company that focuses on offering a convenient and affordable shopping experience that is geared towards children, teenagers and youth. The company currently operates … [Read more...] about Youth Fashion Brand Claire’s Engages IMG for Licensing Representation
Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
By Allison Watkinson TLL Reporter The Italian fashion house Kappa was named as outfitter for the 24 Hours of Le Mans by the Automobile Club de l’Ouest (ACO). The 2024 Le Mans race is expected to run before a full house, as the ACO has reported "unprecedented ticket sales" for what many consider the world's premiere auto racing event. Along with the Monaco Grand Prix … [Read more...] about Fashion Brand Kappa Named Official Outfitter for 24 Hours of Le Mans
British Ministry of Defence Renews Licensing Deal With IMG
By Gary Symons TLL Editor in Chief The global licensing agency IMG will continue to represent the British armed forces in a licensing deal announced this week. The Ministry of Defence is, of course, the British department responsible for defending His Majesty's realm, and now IMG is doing its part on the licensing front. The Ministry of Defence confirms it has renewed its … [Read more...] about British Ministry of Defence Renews Licensing Deal With IMG