By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Kingsmen Xperience
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
By Allison Watkinson TLL Reporter Kingsmen Xperience and Good Vibrations have formed a strategic partnership for branded location-based entertainment in North America. The first experiential attractions to debut for the partnership will include the first North American location of NERF Action Xperience and a newly-created Planet Playskool attraction in New … [Read more...] about Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects