By Allison Watkinson TLL Reporter The popular Yu-Gi-Oh! trading card franchise has commemorated its 25th Anniversary celebration with four new licensing agreements. Brand owner Konami Cross Media says the deals will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear, and metallic … [Read more...] about Yu-Gi-Oh Racking Up Licensing Agreements for Anniversary
Konami licensing
Adidas Powers Up With Yu-Gi-Oh Partnership
By Allison Watkinson TLL Reporter Konami Cross Media NY has entered an agreement with Adidas Originals for a new line of licensed Yu-Gi-Oh footwear. Founded in 2001 by the Adidas corporation, Adidas Originals is a heritage sportswear brand that focuses on consumer nostalgia. The co-branded Adidas Originals x Yu-Gi-Oh! product line will feature two of the most popular duel … [Read more...] about Adidas Powers Up With Yu-Gi-Oh Partnership
Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
The venerable Anime series Y-Gi-Oh! has partnered with APMEX on the release of a line of collectible gold and silver coins. Bucking the cryptocurrency and NFT trend, the coins are physical objects that you can actually pick up and put in your real life pocket! The deal was struck between license holder Konami Cross Media of New York, and APMEX, the nation's largest precious … [Read more...] about Forget Ether Coins and NFT: Yu-Gi-Oh Offers Real Coins for Collectors
Konami Hops Into Game Shows With Frogger Deal
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3 at 8 p.m. ET/PT on YTV as part of its 'Fam Fun' weekend lineup. Frogger stars hosts Damon Wayans Jr. and Kyle Brandt, and promises to test skill, strategy and strength as contestants … [Read more...] about Konami Hops Into Game Shows With Frogger Deal
PhatMojo Selected As Yu-Gi-Oh! Master Toy Partner
Konami Cross Media NY has named PhatMojo, as the new Master Toy licensee for the Yu-Gi-Oh! brand. Jennifer Coleman, Vice President of Licensing and Marketing says the arrangement will see Los Angeles-based PhatMojo producing a full range of Yu-Gi-Oh! toys at different price points, including: playsets, action figures, plush toys, and role-play items. The initial launch of the … [Read more...] about PhatMojo Selected As Yu-Gi-Oh! Master Toy Partner
Kristen Gray Promoted to Lead Konami Cross Media
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media