By TLL Staff Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company's ketchup and mustard bottles.The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film. The limited-edition Deadpool & Wolverine … [Read more...] about Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard
Kraft Heinz licensing
Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
By Allison Watkinson TLL Reporter Claussen Pickles has launched a licensing partnership with Baked by Melissa to create a pickle-flavored cupcake for National Pickle Month. Founded in 2008, Baked by Melissa is an American bakery company and dessert brand that specializes in handcrafted mini-cupcakes and other bite-size treats. Baked by Melissa currently has thirteen in-person … [Read more...] about Claussen Pickles and Baked by Melissa Launch Dill-icious Cupcake Collab
Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
By Gary Symons TLL Editor in Chief Heinz and Kate Spade New York have just unveiled a limited edition collection handbags and apparel, just in time for summer. As backyard grills heat up this season, Heinz and Kate Spade are adding a little spice with a delicious new global partnership, brokered by Kraft Heinz exclusive licensing agency, Brand Central. Since its launch in … [Read more...] about Heinz Ketchup and Kate Spade Come Up With a Saucy Collection for Summer
TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz
By Allison Watkinson TLL Reporter Long-term partners Kraft Heinz and TGI Fridays have updated their existing consumer products agreement with an exclusive, perpetual extension for TGI Fridays frozen appetizers. The new, indefinite term licensing agreement replaces the limited duration arrangement that Kraft Heinz and TGI Fridays previously signed in 2015. The license … [Read more...] about TGI Fridays Signs Critical Deal With Long-Time Partner Kraft Heinz
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Winners Named in Rube Goldberg’s Lunchables Contest
By Allison Watkinson TLL Reporter The Rube Goldberg Institute and Lunchables have crowned the top 10 winners for the 2023 Rube Goldberg Machine x Lunchables Contest. The official 2023 task challenged 140 teams to engineer imaginative and convoluted machines that can assemble a Kraft Heinz Lunchable product. Thousands of kids and teens from around the world participated in … [Read more...] about Winners Named in Rube Goldberg’s Lunchables Contest
Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
By Gary Symons TLL Editor in Chief Everyone's heard of chicken fingers, but cheese fingers? That's now a thing, as the Kraft Heinz brand VELVEETA launched its first nail polish collection in partnership with Nails.INC. And there's more to the product than just color and branding, as the VELVEETA Pinkies Out Polish also carries a delicious, cheesy scent. Pinkies Out includes … [Read more...] about Trademark Licensing: Nails.INC Launches Cheesy Product Line With Velveeta
Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
By Allison Watkinson TLL Reporter Penguin Random House imprint Ebury and Kraft Heinz will be publishing the first-ever licensed Heinz cookbooks. The licensing partnership will launch with The Heinz Cookbook in May 2022, followed by four additional ingredient-led gift titles. These gift titles will include the first official Ketchup, HP Sauce, Beanz and Lea & Perrins … [Read more...] about Heinz Cookbook Means It’s Time to ‘Ketchup’ On Your Reading
Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
The gaming hardware producer Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories. Brokered by Kraft Heinz's licensing agency Brand Central, the deal will see Hyperkin using the most popular snack brands that have been nourishing dedicated couch warriors for decades. "Now gamers can truly represent their favorite go-to … [Read more...] about Food Licensing: Gamer Brand Hyperkin Announces Delicious Deal With Kraft Heinz
Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz
Brand Central and Metrostar have announced six new partners on behalf of their client Kraft Heinz in the UK. Metrostar and Brand Central LLC were appointed to manage the Kraft Heinz brand licensing in the UK and Ireland in June 2020. The response to Kraft Heinz brands from licensees and retailers has been excellent and we’re delighted to welcome such experienced partners to … [Read more...] about Brand Central & Metrostar announce first UK Licensing Deals for Kraft Heinz