By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
Le Mans
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans