The Licensing Letter

Licensed collectibles

Miraculous Corp and Iron Studios Debut Miraculous Collectible Statue

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Iron Studios to debut a licensed 10th anniversary Miraculous collectible statue that features Ladybug and Cat Noir. Hand-painted and crafted from polystone, the deluxe art scale 1/10 statue depicts the two licensed heroes in a stylized pose atop the rooftops of Paris. "Our goal was to create something … [Read more...] about Miraculous Corp and Iron Studios Debut Miraculous Collectible Statue

Viral Chinese Collectibles Company Kayou Expands to U.S. Market

By Gary Symons TLL Editor in Chief Kayou, China’s largest collectibles company and top trading card brand, is entering the U.S. market this holiday season, marking the latest step in its global expansion. The move comes as Kayou enjoys viral growth rates in Asia. The company nearly quadrupled revenue in 2024 to $1.4 billion, fueled largely by demand for its high-quality … [Read more...] about Viral Chinese Collectibles Company Kayou Expands to U.S. Market

Rocket Licensing Appointed as SuperThings UK Agent

By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage SuperThings licensing program across the UK and Ireland by the brand's owner, Magicbox. SuperThings is a toy brand that currently includes more than 80 collectible character toys at a variety of price points. Since Magicbox first launched the brand in 2018, it has expanded its reach with … [Read more...] about Rocket Licensing Appointed as SuperThings UK Agent

Thrilljoy Reveals Exclusive Retail Partnership with Hot Topic and BoxLunch

By Allison Watkinson TLL Reporter Thrilljoy has signed an exclusive partnership with Hot Topic and BoxLunch to launch its range of premium collectibles at select stores in the U.S. Thrilljoy is a collectibles company that focuses on creating high-end collectible products inspired by licensed brands across pop-culture, sports, music, gaming, film and more. "This … [Read more...] about Thrilljoy Reveals Exclusive Retail Partnership with Hot Topic and BoxLunch

Sesame Street Collection Not Just For Kids Anymore

By Allison Watkinson TLL Reporter Sesame Workshop is launching new licensed products and brand collaborations that are designed to cater to Sesame Street's growing demographic of adult fans. “As a multigenerational brand, one of our priority demographics are our adult fans and we’re thrilled to expand our range of innovative Sesame Street products with them top of mind,” … [Read more...] about Sesame Street Collection Not Just For Kids Anymore

Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection

By Allison Watkinson TLL Reporter Toho International has launched a licensing partnership with RipNDip streetwear and Youtooz collectibles for limited-edition Godzilla-themed merchandise. Available on the Youtooz platform and the Godzilla Store, the limited-edition collection includes licensed plush and apparel that features both Godzilla and RipNDip's cat mascot Lord Nermal. … [Read more...] about Godzilla Crashes onto Youtooz Platform with Lord Nermal RipNDip Collection

Funko and Blockbuster Partner On Retro Video Store Collectibles

By Allison WatkinsonTLL ReporterFunko has partnered with Blockbuster on a nostalgic video store collectibles line called Rewind for its Fun on the Run promotional event. Blockbuster LLC is an American brand that is currently owned by the satellite TV provider, Dish Network. The brand was originally founded in 1985 as a VHS rental store chain called Blockbuster Video.As of 2019, … [Read more...] about Funko and Blockbuster Partner On Retro Video Store Collectibles

Oxford Pennant Releases Rocking Collection With The Rolling Stones

By Allison Watkinson TLL Reporter Oxford Pennant has launched an exclusive capsule collection with the The Rolling Stones. The officially-licensed capsule collection features printed pennants, camp flags, sewn banners, enamel pins, stickers, and patches. The exclusive collection was inspired by The Rolling Stones iconography and historical legacy, with design … [Read more...] about Oxford Pennant Releases Rocking Collection With The Rolling Stones