By Allison WatkinsonTLL Reporter Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand. The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide. Nautica is a US-based lifestyle brand … [Read more...] about Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
Licensing
Special Report: The Downside of NFTs
By Gary Symons TLL Editor in Chief If you're like me, you've likely been reading about the recent NFT craze and wondering if these 'Non-Fungible Tokens' will be used in the licensing industry as a means to establish intellectual property ownership and licensing rights. The answer is both yes ... and maybe no. Most of the news about NFTs over the past month has focused on … [Read more...] about Special Report: The Downside of NFTs
Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners. The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy