By Gary Symons TLL Editor in Chief The licensing agency Moxie & Co. goes into this month's Licensing Expo on a hot streak, signing up several major clients. That list includes the delivery giant FedEx, in what to our knowledge is their first major licensing campaign, as well as Hamilton Beach, the PBS network station WGBH, and the acclaimed artist Romare … [Read more...] about Moxie on a Tear, Signing Up Multiple New Licensing Clients
Licensing Agencies
All American Licensing in Tag Team Match With PowerTown Wrestling
By Allison Watkinson TLL Reporter All American Licensing has been appointed by Relativity Worldwide as its exclusive brand licensing agent for PowerTown Wrestling. PowerTown Wrestling is a recently-launched collectible action figure line that features professional wrestlers from the past eight decades. The brand initially launched in fall of 2022 with the Series 1 … [Read more...] about All American Licensing in Tag Team Match With PowerTown Wrestling
Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
By Allison Watkinson TLL Reporter Tivity Health has appointed IMC as its exclusive licensing agency for the company's SilverSneakers health and fitness brand. SilverSneakers by Tivity Health is a US-based community fitness program for Medicare-eligible Americans. The program was founded in 1992 and is available to more than 18 million people through American Medicare … [Read more...] about Tivity Health Appoints IMC As Agency for Silver Sneakers Brand
Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
HarperCollins Taps The Point.1888 to Rep Children’s Books
By Allison Watkinson TLL Reporter HarperCollins Children’s Books has secured The Point.1888 to represent the licensing programs for three of its children’s brands. The Point.1888 is a brand licensing agency that facilitates partnerships between brands, retailers, and manufacturers to create new products. "We are thrilled to be working with The Point.1888," said … [Read more...] about HarperCollins Taps The Point.1888 to Rep Children’s Books
Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
By Allison Watkinson TLL Reporter Rocket Licensing has been appointed to manage licensing in the UK and other countries in Europe for The 50th Anniversary of Hip Hop. The program is an innovative campaign that honors the legends and communities that birthed the cultural movement of Hip Hop in 1973. “Hip hop has been a phenomenon for fifty years—a major cultural landmark … [Read more...] about Rocket Appointed to Rep 50th Anniversary of Hip Hop in UK
Who’s News: The Point.1888 Parent Company Appoints New Board
By Allison Watkinson TLL Reporter True Purpose Enterprises has created a Group Board to represent the interests of its subsidiary agencies The Point.1888, Spotlight.1888 and Story.1888. The new Group Board will consist of True Purpose Enterprises' CEO and CCO alongside members of each agency's senior staff. The Group Board's newly promoted senior staff include Hannah Redler … [Read more...] about Who’s News: The Point.1888 Parent Company Appoints New Board
The Point.1888 To Rep Spin Master’s Unicorn Academy
By Allison Watkinson TLL Reporter Spin Master has signed The Point.1888 as its UK licensing agent for the children's fantasy franchise Unicorn Academy. The appointment of The Point.1888 follows the news of Spin Master's upcoming Unicorn Academy Netflix series, toy collection, digital game, publishing line and consumer products program. “Unicorn Academy is a unique and … [Read more...] about The Point.1888 To Rep Spin Master’s Unicorn Academy
Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
By Allison Watkinson TLL Reporter Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories. “Together we intend to work on different products and licenses to give a full-360-degree approach for our clients," said Brand Collective director, Charlie Rudge. "This collaboration will see us working … [Read more...] about Licensing Partnerships: Poetic Brands and Brand Collective Join Forces
In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg
(Article Submitted) It is with great sadness that we announce the loss of longtime friend and licensing industry pioneer Elliot Steinberg, 82, who passed away peacefully in Marin County, California. A successful entrepreneur and world traveler, Elliot started numerous businesses in the product and licensing space. In San Francisco in the late 1960s, Elliot worked for an … [Read more...] about In Memoriam: Tribute to Licensing Pioneer Elliot Steinberg