The Licensing Letter

Licensing Deals

Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe

By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe

TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

By Allison Watkinson TLL Reporter ViacomCBS Consumer Products has appointed Total Lisensi Global (TLG) as its licensing partner for the Indonesia market. TLG is also known by its brand name, The Licensing Guy. It is a brand management and licensing agency that focuses on the development of businesses involved in intellectual property. The company has successfully managed the … [Read more...] about TV Licensing: Viacom CBS Expands in Indonesia Through Deal With TLG

Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media

Genius Brands International says it has completed the acquisition of WOW Unlimited Media in a deal the company says will create "a global animation and digital media powerhouse." The two companies announced Oct. 27 that they have entered into a definitive agreement whereby Genius Brands will acquire WOW! for approximately US$53 million in cash and stock. WOW! Unlimited Media … [Read more...] about Genius Brands Announces “Transformational Acquisition” of WOW! Unlimited Media

The Point.1888 Signs 66 New Licensees For CoComelon

The popular children's show CoComelon continues to soar in popularity, as licensing agent The Point.1888 announced it has secured an additional 66 licensees across EMEA for the brand. CoComelon was developed by Moonbug Entertainment Ltd.  and its popularity has exploded globally both in terms of viewership and its desirability as a licensing property. “With Moonbug’s CoComelon … [Read more...] about The Point.1888 Signs 66 New Licensees For CoComelon

Licensing List: Deals of the Week

Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include: American Marketing Enterprises, a division of Centric Brands, for children’s sleepwear; Bioworld for adult sleepwear and accessories; Mad Engine … [Read more...] about Licensing List: Deals of the Week

Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world's largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These … [Read more...] about Beanstalk Lands Contract With Kelloggs

Allrecipes Cooks Up Deal With Snapchat

Allrecipes, the world’s largest recipe brand, took an innovative step to increase its already massive user base by launching a new feature as the exclusive food category partner of the Scan feature within Snapchat. The new offering allows home cooks to access Allrecipes recipes based on ingredients captured by the Snapchat camera function. Available later this year, this new … [Read more...] about Allrecipes Cooks Up Deal With Snapchat

LeMans Revs Up Licensing With IMG

Prestigious Race Renews Licensing Deal The Automobile Club de l'Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world's oldest active sports car endurance race, through 2024. Since being appointed in 2008, IMG has built a robust portfolio of more than 80 licensees for the prestigious event, … [Read more...] about LeMans Revs Up Licensing With IMG

Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection

Get ready for a lot more Life in you life, as Evolution USA plans a major rollout of visual assets from one of the world’s premier photography art brands.  Meredith Corporation (NYSE:MDP) has named Evolution USA as their North America, Australia and New Zealand licensing and brand management agency for the LIFE brand and The LIFE Picture Collection, effective … [Read more...] about Evolution USA Wins Exclusive Licensing Deal with Meredith for Life Brand and The Life Picture Collection