By Allison Watkinson TLL Reporter Licensing Expo returns to the Mandalay Bay Convention Center May 19-21 with an expanded roster of exhibitors. Now in its 45th year, the event organized by Informa Markets will host major brands including Netflix, Warner Bros. Discovery, The Pokémon Company, Paramount Global, LEGO, Mattel, and Hasbro, alongside new participants such as … [Read more...] about Licensing Expo Returns With Focus on Sports and Fashion
Licensing Expo
Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Caption: Hustle & Hope CEO Ashley Sutton won the Mensa competition with a smarter greeting card concept, and is now exploring additional licensing opportunities with American Mensa. TLL Staff Greeting card company Hustle & Hope turned out to be the SMART CHOICE, winning a pitch competition staged by American Mensa. The prodigious brain trust at American … [Read more...] about Hustle & Hope Named Winner of Mensa’s ‘Smart Choice’ Competition
Products of Change Highlighted Sustainability at Licensing Expo
By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees
Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024
By Gary Symons TLL Editor in Chief (Photo credit: Licensing International) Global sales of licensed products and services grew by 3.7% to $369.6 billion in 2024, according to a summary of Licensing International’s 2025 Global Licensing Industry Study. The findings were announced this week ahead of the Licensing Expo in Las Vegas, with Licensing International President Maura … [Read more...] about Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024
Winners of 2025 Licensing International Excellence Awards Revealed
Related News: Licensing International Announces 2025 Hall of Fame Inductees TLL Staff The global brand licensing industry gathered in Las Vegas to celebrate the winners of the 2025 Licensing International Excellence Awards. The award winners were revealed during a ceremony preceding this year’s Licensing Expo, which runs May 20–22 in Las Vegas. Recognizing innovation … [Read more...] about Winners of 2025 Licensing International Excellence Awards Revealed
Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
By Gary Symons TLL Editor in Chief For me, the most fascinating part of the licensing industry is that it’s entirely based on the creative genius of artists, musicians, filmmakers, top chefs, and inventors, just to name a few. But it’s not that often we find the creators handling their own licensing, so for this edition of TLL’s annual publication on Art Licensing, we … [Read more...] about Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to … [Read more...] about Expo: Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush