The Licensing Letter

Licensing Expo 2024

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief The global preschool brand Zoonicorn is coming to Licensing Expo with a bevy of fresh new licensing deals and expanded streaming territories. Zoonicorn is a fun and educational animated preschool series, with short, kid-friendly episodes of seven minutes each. The series, co-produced by Toonz Entertainment and … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Crayola Seeks Creative Partners for Educational Program

By Allison Watkinson TLL Reporter If you've got some great ideas for education, Crayola wants to speak with you at Licensing Expo Crayola announced it is actively seeking partners around the world to expand its innovative global education initiative, Crayola Creativity Week. The brand is looking to collaborate and extend the outreach for the Jan. 27 through Feb. 2, 2025 … [Read more...] about Crayola Seeks Creative Partners for Educational Program

JPatton Displaying Cutting Edge Brand Protection at Expo

TLL Feature In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand protection, only to pay for it later in terms of reputational damage, declining stock price, lawsuits/litigation, and lost sales. Diaz is head of … [Read more...] about JPatton Displaying Cutting Edge Brand Protection at Expo

Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy

By Gary Symons TLL Editor in Chief There's a new player in the brand and licensing game, headed by Robert Marick, former head of MGM Consumer Products. Marick has announced the formation of M²G, aka Marick Management Group, which will "focus on delivering outside-the-box product expansion strategies for global brands looking to scale their IP in unique and creative … [Read more...] about Who’s News: Former Head of MGM Consumer Products Launches Licensing Consultancy

Brand Central Named Licensing Representative for Calypso Flavored Lemonade

By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade

Licensing Expo Keynote Explores the Future of Gaming

By Allison WatkinsonTLL ReporterLicensing Expo's keynote presentation for this year has been revealed as Brands at Play with a special focus on the global video game industry.The opening keynote panel, Video Games: Driving Billions to Play, explores the reasons behind gaming’s massive popularity, what gamers look for in a brand and how new and existing IPs can capitalize on the … [Read more...] about Licensing Expo Keynote Explores the Future of Gaming

Licensing International Announces 2024 Excellence Awards Finalists

By Allison WatkinsonTLL ReporterLicensing International has officially announced its list of finalists for the 2024 Excellence Awards to recognize achievements and innovation in the global brand licensing industry. This year’s edition of the Excellence Awards features 197 finalists across 32 categories relating to the international licensing industry.“The finalists for this … [Read more...] about Licensing International Announces 2024 Excellence Awards Finalists

Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo

TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo

Licensing Works! Introducing Wingfeather Saga at Licensing Expo

By Gary Symons TLL Editor in Chief The Wingfeather Saga, the largest crowd-funded animated series of all time, will be repped by Licensing Works! at Licensing Expo. In addition, Licensing Works! will also be representing several timeless brands that have been licensing stalwarts over the decades. Those brands include Le Petit Prince/The Little Prince and Antoine de … [Read more...] about Licensing Works! Introducing Wingfeather Saga at Licensing Expo