By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Fever to create a year-long live experience for the Miraculous franchise's 10th anniversary. Debuting in Mexico City in Spring 2025, the licensed Miraculous experience will allow fans to interact with a gamified treasure hunt with Ladybug and Cat Noir to save Paris from the villainous Hawk … [Read more...] about Fever Creating Interactive ‘Miraculous’ Treasure Hunt in Mexico
Location Based Entertainment
WBD Launches a Cohesive New Global Experiences Division
By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division
Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
By Allison Watkinson TLL Reporter Six Flags Entertainment Corporation has announced a significant expansion to its annual Fright Fest attraction with a new slate of licensed horror properties. Sponsored and presented by Snickers, the upgraded horror event has been dubbed Fright Fest Extreme and will include a wide range of new attractions, activities and licensed terrors … [Read more...] about Six Flags Expanding Fright Fest Attractions Through New Licensing Deals
Massive Universal Studios Theme Park Proposed for the UK
By Gary Symons TLL Editor in Chief Photo above by Prayitno Hadinata Universal Studios plans to build a 192 hectare theme park in England that will bring £53 billion to the UK economy over the next 20 years. The project is being run under Universal Destinations & Experiences, owned by the US telecom company Comcast, and will be built on a site in an area known as … [Read more...] about Massive Universal Studios Theme Park Proposed for the UK
Hasbro Brings the Fun To American Dream With The GameRoom
By Allison Watkinson TLL Reporter Hasbro and American Dream will hold the grand opening in New Jersey of a new concept in fun, called THE GAMEROOM, set for June 26. THE GAMEROOM is a 41,500 square foot entertainment centre that is fully dedicated to the toy and game culture embodied by Hasbro. It features arcade games, attractions, retail outlets and full-service … [Read more...] about Hasbro Brings the Fun To American Dream With The GameRoom
Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
By Allison Watkinson TLL Reporter Cloudco Entertainment has selected Bay Laurel Advisors as its Care Bears licensing representative for the brands' further expansion into location-based entertainment. “We’re beyond excited to bring the heartwarming world of Care Bears to life in immersive experiences and destinations for fans of all ages and are delighted to be working with Bay … [Read more...] about Bay Laurel Named As Location-Based Licensing Rep for Care Bears Brand
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
RWS Global Acquires Great Big Events, Launches New Sports Division
By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division