TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian
Luxe Brands
Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market. New Celebrity Fragrances in the Pipeline Parlux Fragrances, a division of specialty and online retailer Perfumania Holdings, is going all in this fall, when it will bring to … [Read more...] about Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
Two Buy Fredrick Fekkai
Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets. Together they will launch an Ariana Grande fragrance throughout … [Read more...] about Two Buy Fredrick Fekkai