By Gary Symons TLL Editor in Chief According to a sweeping new report on brands for children, LEGO is now the most popular kids’ entertainment brand in the world, followed by Disney, Marvel, Barbie, and with Paw Patrol rounding out the Top 5. The data comes via a report from Brand Trends, in which mothers provided answers to a survey on behalf of their children, from ages 0 … [Read more...] about LEGO Named World’s Most Popular Kids Entertainment Brand
Marvel
Marvel Launches Year Long Product Campaign for 2021
The wildly successful Disney superhero franchise Marvel is giving its fans plenty of reasons to celebrate the New Year, announcing a full year of new Marvel Studios inspired product reveals spanning toys, games, books, apparel, home décor and more. Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for … [Read more...] about Marvel Launches Year Long Product Campaign for 2021
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises
Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series
The Joester Loria Group has been retained as global licensing agent for APNG Enterprises’ NEW-GEN,The animated series is being produced by J.D. and Chris Matonti and Julia Coppola of APNG Enterprises and is based on the superhero comic book series distributed by Marvel Comics. NEW-GEN is a superhero comic book series created in 2008 by Coppola and the Matontis, and centers … [Read more...] about Joester Loria Group Named Global Licensing Agency for Marvel’s New-Gen Animated Series
Celebrating the Beauty in Diversity
Contact the editor at karina@plainlanguagemedia.com Kimora Lee Simmons Leissner reclaims Baby Phat, her old streetwear brand created to bring a voice to women of color in fashion, in part because of the influence of daughters Ming Lee (19) and Aoki Lee (16). Having personally purchased the label under undisclosed circumstances, she will relaunch Baby Phat by summer of this … [Read more...] about Celebrating the Beauty in Diversity
Marvel, DC Grow Market Share in Weak Comics Year
Contact the editor at karina@plainlanguagemedia.com Disney’s Marvel is expected to outshine Warner Bros.’ DC Comics in retail sales both in the comic book and licensed merchandise sectors this year as the comics market continues to battle flattish growth. Marvel Comics and DC Entertainment nabbed a combined 68.3% share of all comic book and graphic novel sales in 2018, up from … [Read more...] about Marvel, DC Grow Market Share in Weak Comics Year
Who’s News—January 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 1/14/2019 Margie Cohn, currently President of DreamWorks Animation Television, takes on the additional role of President of DreamWorks Animation. Cohn … [Read more...] about Who’s News—January 2019
Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels
By: Karina Masolova, with additional research by Susan Adams. Contact the Editor at karina@plainlanguagemedia.com. Of the upcoming films that TLL has identified as having licensing potential, 27% are based on comics while 28% are original works. And 56% are sequels or reboots. See the full list of 189 films being released through 2025. Just over one-third of films on the list … [Read more...] about Upcoming 2019 Flicks With Licensing Potential Dominated by Comics & Sequels
Supercharge Me! Hero-based Merch Sales Down 7%
By Karina Masolova, karina@plainlanguagemedia.com. Retail sales of licensed merchandise based on the top superhero properties from Marvel and DC Comics dipped 7% to reach $4.4 million in 2017, according to TLL's latest edition of the $100 Million Entertainment/Character list. From the 2017 list, Marvel's top two properties are Spider-Man ($1.4 billion in licensed retail sales) … [Read more...] about Supercharge Me! Hero-based Merch Sales Down 7%
Content Watch: New Series & Activations
Differential Brands Group will acquire the majority of Hong Kong-based Global Brands Group Holding Ltd.’s North American licensing business for $1.38 billion in an all-cash deal expected to close Q3 2018. The acquisition is expected to boost Differential Brands’ annual revenues up to more than $2.3 billion. The assets at stake comprise all of GBG's North American children’s … [Read more...] about Content Watch: New Series & Activations