By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today.Hasbro is a global entertainment conglomerate that delivers … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand
Master Toy License
Spin Master Scores Master Toy License With Skydance Animation
By Gary Symons TLL Editor in Chief Skydance Animation has announced a multi-year agreement with leading global children's entertainment company Spin Master, to become the studio's master toy licensee. The agreement begins with the Apple Original film Spellbound, directed by Vicky Jenson, but also gives Spin Master the rights to develop toy lines for other upcoming Skydance … [Read more...] about Spin Master Scores Master Toy License With Skydance Animation