By Allison Watkinson TLL Reporter Mattel and Ferrari have launched a licensing partnership to develop a full range of Ferrari-inspired Hot Wheels products. The upcoming Hot Wheels x Ferrari collection will deliver a wide range of mainline die-cast vehicles, remote-control (RC) cars and limited-edition toy models that will debut throughout 2025. Designed to expand upon … [Read more...] about Hot Wheels and Ferrari Race into Toy Partnership
Mattel toy licensing
Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
By Allison Watkinson TLL Reporter Mattel is launching a Blind Barbie Fashionista doll and Black Barbie Fashionista doll with Down Syndrome in partnership with non-profit advocacy organizations. Mattel's Barbie design team worked alongside the American Foundation for the Blind (AFB) and the National Down Syndrome Society (NDSS) to ensure a respectful and accurate representation … [Read more...] about Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
Hot Wheels Monster Trucks Go Live
Hot Wheels Monster Trucks Live is kicking off its return to live events with new trucks and drivers in an upcoming 10-stop tour across the US. The tour is made possible through a partnership with the Raycom-Legacy Content Company, a large-scale event operation, promotion, content production, licensing, and media firm. Raycom produces entertainment experiences including the Hot … [Read more...] about Hot Wheels Monster Trucks Go Live