By Gary Symons TLL Editor in Chief Crayola has teamed up with McDonald's Restaurants for their first ever global collaboration on Happy Meal prizes. The space-themed Happy Meals are designed to propel kids' imagination into orbit and transform the universe into a canvas for creativity. The Happy Meal features an exclusive lineup of co-branded, space-themed activity … [Read more...] about Crayola Colors Planet Earth With Global McDonald’s Happy Meal Deal
McDonald's Restaurants
Licensing Roundup: Four New Deals You May Have Missed
McDonald’s Serves Up a Holiday Twist With Grinch Meal McDonald's USA is tapping into holiday mischief with the launch of The Grinch Meal, a limited-time offering debuting December 2 at participating restaurants. The combo includes a choice of a Big Mac or 10-piece Chicken McNuggets plus a medium drink, paired with the U.S. debut of Dill Pickle “Grinch Salt” McShaker Fries; a … [Read more...] about Licensing Roundup: Four New Deals You May Have Missed
Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
McDonald’s and Pokémon Launch Happy Meal Partnership
By Allison Watkinson TLL Reporter McDonald's and Pokémon have launched a licensing partnership that offers Pokémon trading cards with each McDonald's Happy Meal. Featuring four limited-edition box designs, each licensed Happy Meal includes a poster, a sticker sheet and a Pokémon Trading Card Game (TCG) booster pack. The exclusive box designs feature art of popular … [Read more...] about McDonald’s and Pokémon Launch Happy Meal Partnership
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing