By Gary Symons TLL Editor in Chief In the run up to Elmer’s 35th anniversary in 2024, licensing agency Metrostar has announced four new partners for the popular children’s book character. Elmer the Patchwork Elephant (often shortened to Elmer) is a children's picture book series by the British author David McKee. The first Elmer book was published by Dobson Books in … [Read more...] about Metrostar Trumpets Four New Partners For Elmer the Patchwork Elephant
Metrostar
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Two new licensees signed for Elmer the Patchwork Elephant
Beloved kid's book character Elmer the Patchwork Elephant is getting even more popular with licensees, as agent Metrostar signed up two new deals this month. One of those agreements is with Danilo, a leading European publisher of licensed calendars, greeting cards, gift wrap and bags, and diaries. A family-run company operating for over 40 years, Danilo works with a huge range … [Read more...] about Two new licensees signed for Elmer the Patchwork Elephant