By Allison Watkinson TLL Reporter Mojang Studios and Experience MOD have announced a licensed in-person experiential event called Minecraft Experience: Villager Rescue. “We’re thrilled to introduce the first-ever immersive touring Minecraft experience where guests can follow a quest through the Minecraft Overworld in real life," said Mojang Studios head, Kayleen Walters. … [Read more...] about Experiential Licensing: Mojang Studios Announces Real World Minecraft Experience
Microsoft
Video Gaming: Microsoft’s Wins Battle to Acquire Activision
By Gary Symons TLL Editor in Chief Microsoft has completed its $69 billion deal to acquire video gaming giant Activision Blizzard, after reaching an agreement with regulators in the UK. The months long battle to complete the controversial deal was finally won after Microsoft made concessions that the Competition and Markets Authority said were "game changing." The CMA, … [Read more...] about Video Gaming: Microsoft’s Wins Battle to Acquire Activision
Court Denies Injunction on Microsoft Acquisition of Activision
By Gary Symons TLL Editor in Chief A court in California has denied the Federal Trade Commission's request for an injunction on Microsoft's acquisition of Activision. The software giant announced on Jan. 18 this year that the parties had agreed to the terms of a deal. It would see Microsoft acquiring Activision Blizzard for $95 per share, in an all-cash transaction valued at … [Read more...] about Court Denies Injunction on Microsoft Acquisition of Activision
Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
By Allison WatkinsonTLL ReporterXbox and Bethesda have entered a licensing partnership for a limited-edition Xbox controller and headset inspired by the Starfield video game.Starfield is an open-world science fiction role-playing video game that is scheduled for release for Microsoft Windows and the Xbox Series S/X console in September 2023.The game is developed by Bethesda … [Read more...] about Xbox and Bethesda Release Limited-Edition Starfield Headset & Controller
Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
By Gary Symons TLL Editor in Chief Computing giant Microsoft recently announced a licensing partnership with the sustainable youth fashion competition Junk Couture. The partners' mission is to raise awareness and educate the next generation about circular systems in fashion, as well as celebrating solutions where technology and creativity work together to help drive … [Read more...] about Microsoft and Junk Kouture Partner on Sustainable Fashion Competition
Microsoft and Meta Platforms Partner on Metaverse Expansion
By Allison WatkinsonTLL ReporterMicrosoft and Meta Platforms have formed a licensing partnership for the metaverse that focuses on virtual productivity and security.Meta Platforms Inc, formerly Facebook Inc, is a global provider of social networking, advertising, electronic devices, and business solutions.Microsoft and Meta's licensing partnership will expand on the security … [Read more...] about Microsoft and Meta Platforms Partner on Metaverse Expansion
Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Video gaming is exhausting work, so it just made sense for Microsoft to partner with boutique bedding specialist Dreamtex Ltd. to develop a bedding collection for the Xbox and the critically acclaimed Halo franchise. “Gamers ... and even Spartans ... need a good night’s sleep to make sure they are ready to perform every day,” says John Friend, Head of Halo & Xbox Consumer … [Read more...] about Halo & Xbox Release New Bedding Sets For The Sleepy Gamer
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
This chart was most recencently updated November 2019 in conjunction with an analysis of entertainment/character properties generating more than $100 million in licensed retail sales in the U.S. and Canada. For more information on TLL's methodology, click here. … [Read more...] about Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties
The Horror: 44% of Upcoming Licensable Video Games Sequels
Karina Masolova, karina@plainlanguagemedia.com We've updated our list of upcoming video games with licensing potential, and it counts 80 titles launching from 2018 and beyond. See the complete list here. Retail sales of licensed merchandise based on video game/interactive/online-based brands reached $607 million in 2016, up 3.5% from the previous year for the … [Read more...] about The Horror: 44% of Upcoming Licensable Video Games Sequels
44 Entertainment/Character Brands Make the $100 Million List
Karina Masolova, additional reporting by Glenn Demby and Marcy Magiera Forty-four entertainment/character properties make our list of brands that generate over $100 million in retail sales of licensed merchandise in the U.S. and Canada—accounting for a total of $41 billion in sales worldwide in 2015. See the full list here. Three brands cleared $1 billion in the U.S./Canada … [Read more...] about 44 Entertainment/Character Brands Make the $100 Million List