By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
National Women's Soccer League
Amazon Signs On As Sponsor & Licensee For Women’s Soccer
By Gary Symons TLL Editor in Chief The National Women’s Soccer League just announced a multi-year sponsorship and licensing deal with online retail giant Amazon. The expansive agreement is a major boost for the NWSL, but also for women's sports in general, which has been seeing rapid growth over the past few years. The agreement makes Amazon the Exclusive Retail … [Read more...] about Amazon Signs On As Sponsor & Licensee For Women’s Soccer