By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
NERF Action Xperience
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
By Allison Watkinson TLL Reporter Kingsmen Xperience and Good Vibrations have formed a strategic partnership for branded location-based entertainment in North America. The first experiential attractions to debut for the partnership will include the first North American location of NERF Action Xperience and a newly-created Planet Playskool attraction in New … [Read more...] about Kingsmen and Good Vibrations Partner for Location-Based Entertainment Projects
Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK
By Allison Watkinson TLL Reporter Rocafella Leisure has entered a licensing agreement with Hasbro for a NERF Action Xperience entertainment centre in the UK. The NERF toy brand is best-known for a line of blasters that shoot foam-based projectiles. The brand is currently owned by the multinational entertainment conglomerate, Hasbro, Inc. The NERF-based family … [Read more...] about Hasbro’s NERF Brand Opening Experiential Entertainment Centres in the UK