By Allison Watkinson TLL Reporter Hasbro has revealed the NERF brand's first official mascot, a playful and sporty character made entirely from NERF darts named Murph. Murph will be the central focus of a new NERF brand campaign that's launching this summer. The brand campaign was created by Hasbro and The Martin Agency and focuses on the brand's new theme, Unleash the Play … [Read more...] about Toy Branding: Meet Murph, Hasbro’s New NERF Mascot
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