TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture between Mattel and the Chinese internet software giant NetEase, which owns 50% of Mattel163. Mattel, Inc. announced Tuesday it has reached an agreement to acquire full ownership of Mattel163 in a deal that … [Read more...] about Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million
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Vikings Go Mobile in MGM x NetEase Games Deal
By Allison Watkinson TLL Reporter NetEase Games and MGM have announced a licensing collaboration between the TV series, Vikings and the popular game, Vikingard. Vikingard is a popular role-playing simulation game for mobile devices. It was developed by NetEase Games and Clicktouch Technology. The game allows players to take on the role of a Viking chieftain from the Fharun … [Read more...] about Vikings Go Mobile in MGM x NetEase Games Deal
MGM’s Vikings Invade Digital Gaming With NetEase Deal
By Gary Symons TLL Editor in Chief MGM and NetEase Games have launched the first crossover event between the mobile game Vikingard and the hit series Vikings. The partners say the integration will feature content and themed events related to season 1 of the Vikings, allowing players to experience the journey of central character Ragnar Lothbrok. “The Vikings franchise has … [Read more...] about MGM’s Vikings Invade Digital Gaming With NetEase Deal