TLL Staff Former University of Florida track star Parker Valby has signed a sponsorship deal with New Balance, marking a significant step as she embarks on her professional career. The move sees Valby declining to renew her contract with Nike, which had previously made her the first collegiate female runner to sign an endorsement deal with the brand in 2023. Valby, who … [Read more...] about Parker Valby Signs with New Balance to Promote Professional Track & Field
New Balance
Celeb Watch: Lifestyle, Fitness & Fashion
Contact the Editor at karina@plainlanguagemedia.com. Cindy Crawford launches a new health and wellness lifestyle brand, Ladder, with the help of founding partners LeBron James, Arnold Schwarzenegger, and Lindsey Vonn. Ladder aims to engage its users of all types with content like personalized regimens and workout videos, community, and product via direct-to-consumer … [Read more...] about Celeb Watch: Lifestyle, Fitness & Fashion
Mergers & Acquisitions
Toys 'R' Us sells the FAO Schwarz brand to California-based toy manufacturer and distributor ThreeSixty Group. ThreeSixty will develop FAO Schwarz-branded toys and retail experiences, to launch next fall. Target partners with Alibaba to sell goods in China via the Tmall ecommerce marketplace. Viacom's Board of Directors forms a Special Committee of Independent Directors to … [Read more...] about Mergers & Acquisitions