TLL Staff Former University of Florida track star Parker Valby has signed a sponsorship deal with New Balance, marking a significant step as she embarks on her professional career. The move sees Valby declining to renew her contract with Nike, which had previously made her the first collegiate female runner to sign an endorsement deal with the brand in 2023. Valby, who … [Read more...] about Parker Valby Signs with New Balance to Promote Professional Track & Field
new Balance Licensing
WNBA Scores Two Licensing Deals With Bumble and New Balance
By Gary Symons TLL Editor in Chief The WNBA's soaring popularity with viewers has enabled the league to sign two new all-star deals, with New Balance and the dating app Bumble. The New Balance partnership launched just before the AT&T WNBA All-Star event in Phoenix, AZ from July 18–July 20, while the Bumble partnership was officially launched during the … [Read more...] about WNBA Scores Two Licensing Deals With Bumble and New Balance
Concept One Signs Deal For New Balance Branded Bags And Luggage
The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and China along with a partnership in Canada and a London-based design studio. The distribution agreement with Grown Up Licenses of Hong Kong covers New Balance … [Read more...] about Concept One Signs Deal For New Balance Branded Bags And Luggage