By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Newman's Own, the food brand founded by actor Paul Newman that donates all profits to charity, the companies announced. The partnership aims to expand Newman's Own into new product categories including snacks, frozen foods, beverages and lifestyle items … [Read more...] about Newman’s Own Taps Earthbound Brands as New Licensing Agent
Newman's Own
Wet Brush the First Brand to Participate in ‘Newman’s Deal’
By Allison Watkinson TLL Reporter Newman’s Own has partnered with WetBrush to launch a licensed hairbrush that gives away 100% of its profits to children in need.This licensing partnership makes Wet Brush the first brand to participate in the limited-edition Newman’s Deal promotional initiative since it was announced by the company last fall.As an official Newman's Deal … [Read more...] about Wet Brush the First Brand to Participate in ‘Newman’s Deal’
Paul Newman Will Work With Your Brand … For Free!
By Gary Symons TLL Editor in Chief You too can use superstar Paul Newman to promote your brand ... but there's a catch. Newman's Own is celebrating its 40th anniversary by giving away Paul Newman's name and likeness, but brands must agree to follow Paul’s lead and give away 100% of the profits from the limited-edition products to help children in need. The move is intended … [Read more...] about Paul Newman Will Work With Your Brand … For Free!