By Allison WatkinsonTLL ReporterMattel has launched a global charitable initiative for its Monster High toy and entertainment brand called Monster High Project Belonging. According to the Centers for Disease Control and Prevention, one in five children have a significantly impairing mental disorder. In light of this information, children’s mental health has become a significant … [Read more...] about Monster High Launches Initiative To Support Children’s Mental Health
Non-profit licensing
Crayola Adds Color to Dwell With Dignity Program
By Allison Watkinson TLL Reporter Crayola has collaborated with Dwell with Dignity to bring Colors of Kindness to the organization's Thrift Studio fundraising event. Dwell with Dignity is a non-profit organization located in Dallas, Texas that provides interior design services for family homes and community spaces. The non-profit is backed by the support of over 100 … [Read more...] about Crayola Adds Color to Dwell With Dignity Program
LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
By Allison WatkinsonTLL ReporterThe LEGO Group is launching a LEGO Braille Bricks set in partnership with World Blind Union and Be My Eyes.Developed and tested in close collaboration with blind organizations from around the world, the LEGO Braille Bricks Play with Braille set includes 287 bricks in white, yellow, green, red and blue. The studs on each brick are arranged to … [Read more...] about LEGO Partners With Blind Advocacy Organizations To Launch LEGO Braille Bricks Set
Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
By Allison WatkinsonTLL ReporterColgate's Bright Smiles, Bright Futures program and Hip Hop Public Health have released a new educational music video called Paste Time. Established in 1991, Colgate’s Bright Smiles, Bright Futures program provides oral health educational resources to underserved communities through partnerships with social impact organizations and community … [Read more...] about Colgate’s BSBF Program Partners With Hip Hop Public Health For Educational Kid’s Music Video
Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
By Allison WatkinsonTLL ReporterLegends Recordings and The Brand Liaison have announced an extensive roster of retailers, licensees, brand partners and events for the 50th Anniversary of Hip Hop. The independent record label Legends Recordings is the official licensor of the trademarks and art assets for the 50th Anniversary of Hip Hop brand.The 50th Anniversary of Hip Hop's … [Read more...] about Year-Long Celebration for the 50th Anniversary of Hip Hop Kicks Off
Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride
By Allison WatkinsonTLL ReporterMichele Marie PR has released information on several limited-edition fashion collections and charitable collaborations for LGBTQ+ Pride Month.The limited-edition Pride Month collaborations include collections from Baggallini, Haverhill, Skull & Bones, Made by Mary, Modern Picnic, pītusa, and Sarah O. Jewelry Baggallini has partnered with the … [Read more...] about Michele Marie PR Announces Several Fashion Collections From Its Clients For LGBTQ+ Pride
Who’s News: The WiT Foundation Welcomes Five New Board Members
By Allison WatkinsonTLL ReporterWomen in Toys, Licensing & Entertainment (WiT) has appointed five new members to its board of directors. The WiT Foundation provides women with resources and opportunities related to the consumer products, licensing and entertainment industries. The WiT nonprofit organization provides this support through events, education, and … [Read more...] about Who’s News: The WiT Foundation Welcomes Five New Board Members
IMC Licensing to Represent Childbirth Educator Lamaze International
By Allison Watkinson TLL Reporter The non-profit association Lamaze International has appointed IMC Licensing as its exclusive brand licensing agency. Lamaze is a non-profit organization that was formerly known as the American Society for Psychoprophylaxis in Obstetrics. The organization offers support to healthcare professionals and families through evidence-based … [Read more...] about IMC Licensing to Represent Childbirth Educator Lamaze International
Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
By Allison WatkinsonTLL ReporterSesame Workshop has launched a multi-year initiative to promote emotional well-being for young children and their families. The Workshop is providing a range of licensed multi-platform activities and content for the new mental health initiative. Sesame Workshop launched the first new content for the initiative on May 3 for Mental Health Awareness … [Read more...] about Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative
Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya
By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya