By Allison Watkinson TLL Reporter Wildbrain's Aspire division has secured new partners for Sauber Motorsport's Alfa Romeo Formula 1 Team Stake licensing program. The new licensees secured for Alfa Romeo F1 Team Stake include multiple product categories such as apparel, collectibles, posters, figurines and more."The scope of these deals highlights the global surge in popularity … [Read more...] about Aspire Secures New Licensees for Sauber’s Formula 1 Racing Team
Outerstuff
Tom Brady Leads Licensed NFL Player Sales in 2018-19
Contact the editor at karina@plainlanguagemedia.com No matter what happens out in the field, the real MVP of the 2018-19 NFL season is—quite literally—Tom Brady, according to both the NFLPA's top 50 players list and NFLshop.com's list of top-selling jerseys. Speaking of the Superbowl, the New England Patriots and the Los Angeles Rams contributed three players each to the … [Read more...] about Tom Brady Leads Licensed NFL Player Sales in 2018-19
NFLPA’s Top Players
By Karina Masolova, karina@plainlanguagemedia.com Overall, sports is the second-strongest property type we track. Retail sales grew 4.3% in 2016 to reach $15.4 billion, according to TLL’s Annual Licensing Business Survey. Collegiate-based brands also enjoyed strong sales in 2016 at 2.5% growth, reaching $3.5 billion in sales. NFL sales, in particular, were up 3.7% in 2016, as … [Read more...] about NFLPA’s Top Players