By Gary Symons TLL Editor in Chief Spalding just entered the court for Overtime Elite, as its Legacy TF-100 becomes the league's official game ball in a wider licensing deal. Spalding is a leading brand in the world of basketball, and has entered into a wide-ranging licensing partnership with league owner Overtime. In addition to providing the official on-court game ball for … [Read more...] about Overtime Tags Spalding for Official Game Ball and Licensed Merch
Overtime elite
Overtime: The New Sports League Passes 100 Million Followers
By Gary Symons TLL Editor in Chief The next-gen sports brand Overtime has just blown through a major milestone, boasting 100 million followers and 3 billion monthly views. The organization, which runs pro football and basketball leagues for younger players, also presents a major opportunity for sports licensing. That's not just due to the incredibly fast growth in … [Read more...] about Overtime: The New Sports League Passes 100 Million Followers
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration