By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection
Paris Hilton
“That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
By Allison Watkinson TLL Reporter Taco Bell and Paris Hilton have teamed up on a limited-edition marketing campaign to promote the return of the brand's Volcano Menu. Taco Bell initially introduced the Volcano Menu in 1995 as a limited-edition promotional item for the theatrical release of Paramount Pictures sci-fi movie, Congo. The menu includes the Volcano Taco, the … [Read more...] about “That’s Hot:” Paris Hilton Partners With Taco Bell on Volcano Menu
Fragrance: Hit Me One More Time
Karina Masolova, karina@plainlanguagemedia.com Retail sales of licensed fragrance grew 1% in 2017 to reach $3.98 billion in the U.S./Canada, according to TLL's Licensing Business Survey. Britney Spears and Revlon have teamed up to launch Britney Spears Prerogative, a new fragrance inspired by the singer’s career and her 24th in all. The gender-neutral scent features an … [Read more...] about Fragrance: Hit Me One More Time